By: Shama Hyder
This weekend an internet marketing seminar is taking place here in Dallas. It’s called the World Internet Summit. I attended Thursday and Friday, and decided to skip out on today and tomorrow. It ends Sunday. Here are my thoughts:
The Good:A nice line up of speakers providing good basic internet marketing information. My favorite was Debra Thompson Roedl. She really explained the marketing funnel concept well, and shared some personal insights.
Location. It was held in the biggest ballroom at the Sheraton.
The Bad:Hiding facts. All the speakers that I saw (except for Debra) talked about making thousands on the internet with just ONE email. Imagine that. They got the crowd excited, but completely FORGOT to mention that a STRONG list is key. Who will you send an email out to? Your family? You need a group of people that trust your recommendations. One of the speakers pointed out that you can give away a free report and build up your list that way. Well, 1) that still takes a LOT of time. 2) If you constantly just “sell” to your subscribers, they will UNSUBSCRIBE!
You TOO can make money on the internet! This seemed to be the common theme. Anyone can do it! Just put together a book in 30 days and SELL SELL SELL. The truth is NOT everyone can do it and they shouldn’t be encouraged to do it. ONLY people who are committed to providing a quality service and product should be online selling. Experience in any topic doesn’t naturally make you a good coach, speaker, or author. It takes talent, skill, and HARD WORK.
Hard Selling. If you read my blog, you know that I am not a fan of hard selling. All the speakers made 15 minute sales pitches at the end of their talks-and that’s fine. I am not against selling. We all need services. What bothered me was the constant pitching of services WITHIN their talks. “Here is case study#1- he made a million dollars in 10 days with my help!” That’s not a case study. A case study should explain HOW they did it.
Fluffy Rah-Rah. They got the crowd REALLY excited. But it was by showing them glimpses of the “internet marketing lifestyle.” I am all for passion and enthusiasm-as long as it’s backed up with some solid advice. If anyone of them had said-“This is really great. You can make a lot of money. It’s hard work, but you can do it!“-I would have been fine would that. It was the whole “send out one email and make money while you sleep” concept that bothered me. Not that it’s not possible-but there is a lot of work that goes on before that.
They charged for it. Then they gave it away free. I paid 97 dollars to attend. I attend a lot of these seminars and such-mainly so I can separate the wheat from the chaff for my readers and clients. I didn’t mind paying. Then, I got an email saying I could invite my friends for free. As many as I liked. Then, they called my friends and asked them to invite THEIR friends for free. I felt a little jipped. Not for the 97 dollars, but because they charged some people and not others-randomly.
Would I recommend the World Internet Summit? ONLY if you are VERY new to the internet, are willing to ignore the “anyone can do it” advice (meaning: you are serious about providing a strong quality service or product), and realize that it will take hard work and time to see solid results.