Published on 16th Dec, 2007 in Online Marketing

Why Invest in Search Engine Optimization?

By: Shama Hyder

You and your firm do a great job for your current clients, and your offline marketing techniques have been delivering decent results. So, why do you need to invest in online marketing? Why care where you rank in the search engines? The same reason you care about anything else…because your prospects and clients care. According to research done by WebVisible and Nielson, 74% of the 2000 respondents they polled said they used search engines to find information on local businesses. Where do you fall in the search engines? What keywords do your prospects use to find your services? And how many of those prospects are you losing to competitors because they rank higher than you on the search engines? The best part about search engines is that they level the playing field. Smaller firms can compete with bigger firms-without paying more. SEO (Search Engine Optimization) is also a lot more cost effective and efficient in the long run compared to advertising. Bottom Line: What’s stopping you from leveraging the internet to market your business and your services?