Published on 9th Sep, 2010 in Marketing
Why Google Instant is a Bad Idea
Most people know that I studied social media in graduate school. But, most don’t know that I also studied how people experience Time. Time with a capital T can actually be broken down into various dimensions. Some of these dimensions are: urgency, precision, scheduling, and pace. We all have 24 hours in a day but how we experience those hours is vastly different, even when our tasks are similar. While I applaud the fact that Google wants to save us a few milliseconds a search, I am not convinced that trying to guess my thoughts is the way to go.
Why Predictive Technology is a BAD IDEAGoogle recently introduced Google Instant. Long gone are the days where you had to WAIT a few seconds for Google to deliver your results. Now, Google will deliver them as you TYPE. That’s right. Before you even finish a thought, Google will provide you with helpful suggestions. Can you imagine Google Instant as a date?
Me: I love dog..
Google Instants: Dogs? Dogging? Dog toys? Dogs for sale?
Me: Just dogs… (Check Please!)What can I say? I don’t like the idea of my friends or my search engines trying to guess my thoughts as I try to construct them myself. I am, however, okay with it suggesting relevant searches after I’ve completed my query. I even appreciate such ingenuity.“Did you also want to search for some dessert recipes while searching for entrée recipes, Shama?” Google asks kindly.Why, yes Google. Thank you!