Published on 23rd Jun, 2008 in Online Marketing
Why Do People Twitter?: Results of a Scientific Study
- Main goal was to study why people use Twitter, and to check if they perceive time differently (goes by faster, dragging on, etc.) than people who use other social media sites.
- Over 1000 surveys were collected. Approximately 650 were Twitter users.
- One question asked…”I twitter because…” Answer choices were divided into six categories of communication motives (i.e., pleasure, affection, inclusion, escape, relaxation, and control).