Viral Marketing: Not Just For Cat Videos Anymore
What is viral content?“Going viral” simply means that your content has been shared on a massive scale. Videos are often associated with going viral. For example, you may be one of the 71 million people who’s seen this Free Hugs video since it was uploaded in 2006.
What makes content go viral?As shown in the Free Hugs video, people are more likely to share content that has made them feel some sort of emotional reaction. Other reasons people are likely to share content include:
It’s funny. Sometimes you need to take a break from the daily grind with a laugh. Think about it – there’s a reason The Simpsons has been on the air since 1989.
It’s useful. It’s nice to help other people, but sharing useful content can also help people seem a little more savvy or in-the-know.
It’s controversial. When something makes your jaw drop, what’s the first thing you usually do? Well, first you pick your jaw back up off the floor, but then you tell other people about it to watch their reactions.
Bonus: It features cute kids or animals.