Tips For Using Facebook As A Successful Marketing Tool

September 12th, 2012

Posted by to Facebook Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

Essential marketing tips that will ensure a successful Facebook campaign.

It is no major secret that many businesses are now taking to Facebook to market their company and connect with new consumers. After all, there are more than 900 million people on Facebook who are liking, subscribing, posting or sharing information with their friends and family on a regular basis. Given this major statistic, it only makes sense that many businesses are flocking to the site in order to increase their customer base and build a lasting relationship with the ones they already have.

However, what many companies do not realize is that simply registering on Facebook is not enough  to reach your business objectives. There is an actual science behind the art of social media marketing and there are many different resources and tricks that marketers can utilize in order to become more successful with their online marketing efforts.

If you are looking to amplify your Facebook marketing efforts in order to build up your company’s fan base and stay connected with your consumers on a day-to-day basis, then you first need to understand the best ways for reaching your business goals in the most successful, effective ways possible. To help you get started,

1. Fill Out As Much Information As Possible

While this may seem like an obvious first step, you would be surprised by just how many companies leave important information out of their brand pages, simply because they couldn’t be bothered to fully fill out their profiles. However, many of your fans and potential customers may look to your Facebook page to find essential information such as store hours, phone numbers, photos and more. Do not give them an excuse not to return to your brand page simply because you are lacking this information.

2. Only Post Quality, Effective Updates

Many companies feel as though they need to post to their Facebook wall constantly throughout the day in order to reach their audience. However, you may find that posting more than a few times per day can actually have an adverse effect on engagement. Instead, fans would rather see one excellent, informative posting from a company each day, rather than multiple decent postings. To find out what works best for your brand page, start with one or two posts a week to feel out the platform and see how your audience responds.

3. Spice Up Your Posts

The new Facebook Timeline profile that was introduced earlier this year has made the website into a much more image-based platform. Therefore, you want to make sure that your brand page is following along with the trend and are not sticking to text only. Most consumers like to see a hearty mix of photos, videos, questions and text, rather than just one type of posting. These different kinds of posts also produce different kinds of engagement, which can be beneficial for your brand.

4. Share Content That’s Relative To Your Brand

The type of things that you share on your Facebook brand page should always be relevant to your industry. Sure, you may think it is a good idea to share that hilarious cat video you found when searching on YouTube, however not all of your fans may share all of your interests. Plus, because your fans will not see everything that you are posting on your brand page, you do not want to take the chance that you are wasting their engagement on a post that is not relative to your brand.

Do you have any other tips for using Facebook as a successful social media marketing tool? Be sure to share your thoughts on the subject in the comments below.


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5 Comment
  • I think its very important for brands to respond to virtually every comment and question. I see a lot of brands posting great content, but when their fans respond, nothing happens! Also, fans ask questions and share experiences they hadb with the brand, and nothing happens. A little thank you or a response to a comment can go a long way.

  • Agree with you Nina.. if the fans leave a comment to the post being put on face book then it would be very helpful to them in terms of knowing what others think about it, and what are the changes that can be brought out in it

  • Hi Rilee,

    this is great advice, thanks for sharing. I love the piece about using all types of media that Facebook allows for, not only text, but also photos, graphics, video etc. We don’t want to bore our audience, do we ? And yes, being transparent means also that we give as much informtion to our audience as we possibly can.



  • Hello, one good way to optimize your
    marketing campaign, is to create an
    “Event Page” on Facebook.

    Event pages get a lot of exposure on
    search engines, and will increase your
    website’s page rank position
    with Yahoo! And google.


    Richard Westlake
    Copywriter / Marketing Consultant

  • Hello Rille,

    by reading this article i got to know the importance of facebook as a marketing tool, earlier i was not agreed with this that facebook can be a excellent tool for marketing, i learned a lot, but i dont find information on fan page on facebook.

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