Published on 2nd Jan, 2008 in Online Marketing

The Future of Web 2.0 and Why So Many Are Resistant

By: Shama Hyder

Yours truly was recently asked for her opinion on why so many companies (especially service professional firms!) are still shying away from Web 2.0 technologies.

Here are my thoughts:

Foreign Concept

Put simply, some enterprises just do not get it.

"They don’t understand it," noted Shama Hyder, chief marketing expert and CEO of After The Launch, a virtual marketing firm. "The Web 2.0 concept is still very foreign to most businesses. They aren’t sure what the risks and advantages are of such a technology," she told TechNewsWorld.

Many businesses fear that Web 2.0 may be a bubble that will eventually burst. They are not convinced that it is a sustained technology that will further their business, she explained. Even for believers, embracing Web 2.0 is often intimidating.

Early adopters do not know where to start, according to Hyder. Many businesses do want to become a Web 2.0 enterprise, but they find the information about the technology can be overwhelming. Even the experts are still learning what works and what does not, she said.

"A clear ROI (return on investment) has not been established. Ideally, implementing Web 2.0 technologies can lead to reduced costs and increased efficiency. However, a clear return on investment has not been established for most of these technologies. Companies see this as a major risk," said Hyder."

You can read the entire TechNewsWorld article here.