Be sure that your company avoids these common social media mistakes.
It is no secret that social media is a large part of business marketing and promotion in this day and age. If you are a business owner who has yet to sign up for a Twitter account or create a Facebook page, not only are you missing out on an easy (and free) way of spreading the word about your business, but you are also ignoring the chance to develop meaningful relationships with your consumers that would otherwise not be possible.
However, while the debate of whether or not your company should have a social media presence may be obvious, the question of how to best execute a successful, engaging approach that generates results is not as simple to answer. In fact, some companies are so determined to make a name for themselves online that they may actually be turning off their potential audiences with their actions
While there are a number of social media “do’s” that you should learn and follow when setting up your corporate social media accounts, you should also understand the “don’ts” before jumping in to things. Sure, all companies make mistakes when they are starting a project that they are unfamiliar with, but it is important to learn from these mistakes early on so that you can avoid similar situations in the future.
Here at The Marketing Zen Group, we have seen many companies commit their fair share of social media “don’ts.” To help you avoid making these similar mistakes, we have put together some of the most important things that you should know NOT to do when using social media for your business:
DON’T Abandon Your Profiles
With all of the different social sites out there, from Twitter to LinkedIn to Facebook, it can be easy to sign up for all of these accounts at once and forget about them weeks later. However, if you take the time to set up each of these social profiles and gain a decent amount of followers, only to fall behind with updates, you are throwing away everything that you have gained by signing up for a profile in the first place. You should try to update each of your social media accounts at least once per day, even if it is simply to say hello to your followers or update them on the latest news of your company.
DON’T Forget the Social Aspect of Social Media
Your Facebook profile or LinkedIn page is not simply a place for you to advertise your company logo and share your business hours with potential clients. If that was all your consumers were after, they would just stick with the Yellow Pages. Social networks are a place for your business to develop a community of fans and followers who are interested in your brand and what you have to say as a business. Therefore, give people a more personal look into your company.
DON’T Tweet Without a Strategy
Posting to social media sites is only effective for your business if you are stimulating engagement with your fans and successfully sharing your company’s message to listening ears. To ensure that this is happening, make sure that you have a strategy set in place to measure your social media success and determine which posts work the best for sparking conversations.
If you are looking to bring your company into the world of social media but are unsure of where to start, be sure to contact The Marketing Zen Group today. Not only do we train our clients on the most successful ways to use social media, but we are also experts and designing and implementing full fledge social media marketing campaigns. So, if you are ready to chat social media marketing with, contact us today!