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  • Video and Social Media Marketing: Which Platform Will Boost Your Brand?

    I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you choose? If you’re like 59% of the senior executives interviewed by Forbes Insight on the subject, you’d prefer the video. It’s no wonder, then, that video marketing is growing by leap and bounds. They say a picture is worth a thousand words – and it’s true, as the right image online draws exponentially more eyes than a simple headline ever could, no matter how carefully crafted. But according to Forrester Research, one minute of video is worth 1.8 million words. 1.8 million! That’s a pretty bold assertion, but the stats bear it out – using video in online marketing delivers a powerful ROI. Especially in the realm of social media marketing, where videos help posts rank higher in the algorithms determining who sees what in their newsfeed, as well as drawing more interest and engagement from audience members, combining the natural appeal of video with the power of social media. Online shoppers who view a video about a product are 64% more likely to buy that product from that business – and 90% of those…

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  • Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

    MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader, she’s documenting the experience through video. We’ll be posting her video updates throughout the show here, so check back often!  

  • 12 Days of Christmas Day 12: Digital Equity

    Today is the last day of our 12 Days of Christmas giveaway – which means it’s your last chance to subscribe to Shama TV for a chance to win either a $25 Amazon gift card or our grand prize – the Amazon Fire HD tablet. Today our CEO, Shama Hyder, shares her last trend for 2016 – digital equity. A solid digital footprint will become a greater part of evaluation for companies. View the video to learn more and scroll down for a transcript. And please share with us your feedback about these trends for 2016 by telling us on social media – we’d love to hear from you. Transcript: Hey Zen Nation! Welcome to Day 12 of our 12 Day of Christmas giveaway. Hopefully by now you’ve already subscribed to Shama TV and you’re in the running, but if you want to, take a moment now and subscribe to Shama TV on YouTube, so you get your chance to win a $25 gift card and the grand prize: the Amazon Fire Tablet HD. Very exciting! My final trend for 2016 is: digital equity – how companies start to cultivate it, how it becomes an asset when they’re going to sell their companies…

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  • 12 Days of Christmas Day 9: Dark Traffic

    It’s Day 9 our 12-day Christmas giveaway – this not only means we are getting closer to Christmas, but it also means that our CEO, Shama Hyder, shares with you another digital trend for 2016. Trend number nine is dark traffic and how it’s going to get harder to measure. Watch the video below to learn more about dark traffic and scroll down for a transcript. Be sure to subscribe to Shama TV to get a chance to win some awesome prizes. Transcript: Hey Zen Nation! Welcome to Day 9 of our 12 days of holiday giving. Be sure to subscribe to the Shama TV channel on YouTube for your chance to win a daily prize, a $25 gift card to Amazon, and the grand prize – an Amazon Fire Tablet HD. Very cool prizes! As your bonus you get to hear me share my future trends for 2016. If you look at previous trends of 2015 and so forth you will see I’ve been pretty on point. Today’s trend is dark traffic and how it’s going to get harder to measure where traffic is coming from to your website. Well what do I mean by dark traffic? Well, right now you can…

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  • 12 Days of Christmas Day 8: Wearable Tech

    It’s Day 8 of our 12 Days of Christmas campaign! If you haven’t done so yet, make sure to subscribe to Shama TV on YouTube so you can be entered to win a $25 Amazon gift card and an Amazon Fire HD Tablet. The future trend for today is: wearable technology. Watch Shama’s take in the video below and scroll down for transcript. Transcript: Welcome to Day 8 of our 12-day giveaway, where you can win lots of prizes every day and our grand prize of the Amazon Tablet HD Fire. Be sure to subscribe to the YouTube channel Shama TV for your chance to win. So trend number eight for 2016 that I have for you is: wearables. I know wearable technology has been around for a few years now but really, it hasn’t hit mass infiltration and is not something you see lots of people wearing. Apple’s the iWatch is something that’s gotten close, but really we haven’t seen wearable technology take off the way we thought we would – but I think 2016 is going to be a turning year. Look for more mainstream companies such as Target, and different brands to start carrying wearable technology. Whether it’s a…

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  • 12 Days of Christmas Day 7: The Rise of Manufacturing as a Service

    Day 7 of our 12 Day Campaign of Christmas is here! That means our CEO, Shama Hyder, is sharing her seventh big digital marketing trend for 2016. Trend number seven is the rise of manufacturing as a service. Learn more about this in the video below and scroll down for transcript. And make sure to subscribe to Shama TV on YouTube to win some awesome prizes daily and increase your chances of winning the grand prize – Amazon HD Fire Tablet. Transcript: Hey Zen Nation! It’s Day 7 of our 12 Day campaign of Christmas, where every day I share with you a future trend for 2016 and you get a chance to win some awesome prizes. Every day we give away a $25 gift card for Amazon and the grand prize, an Amazon HD Fire Tablet. So exciting times. Here is my trend number 7 for you: Look for manufacturing as a service to be on the rise. What does that mean? Well, we’ve all heard about 3D printing but if I ask most of you, where can you go to get something 3D printed or what kind of things you really want 3D printed? The answer is, you might…

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  • The 12 Days of Christmas Day 6: Video Advertising

    Yes, you got it right! It’s Day 6 of our 12 Days of Christmas campaign. We are halfway through this contest, so make sure you’ve subscribed to the Shama TV YouTube channel to be entered to win a $25 Amazon giftcard and a chance to be a lucky winner of an Amazon Fire HD tablet.  Our Day 6 trend is: understanding the importance of video advertising. Evolving times have increased the demand for video advertising. This is a great medium for producing a high ROI for businesses looking to create a strong brand presence. Learn more in the video below, and scroll down for a transcript.  Transcript: Hey Zen Nation! It’s Day 6 of our 12 day campaign of Christmas giving, where you have the chance to win some fabulous prizes by simply subscribing to Shama TV on YouTube – and as a bonus you get to hear all my future trends for 2016. Here’s trend number six: it’s the rise in video advertising. That’s right, as other ads get toned down, you see less ROI from it. Video advertising continues to reign large so this means that if you’re watching videos, you are likely to see more ads. But if you…

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  • 12 Days of Christmas Day 5: Crowdsourcing Content

    It’s Day 5 of our 12 Days of Christmas campaign and the very first weekend of December. Happy December everyone! We’d like to share with you trend number 5 – crowdsourcing content. In today’s video we talk about taking advantage of crowdsourcing content to fulfill your content needs. Scroll down for a transcript. Transcript: Hey Zen Nation! It’s Day 5 of our 12 Days of Christmas giveaway where you get a double treat – not only do I share my future predictions for 2016 with you one day at a time, but you also get a chance to win some fabulous prizes by subscribing to Shama TV on Youtube. It’s as simple as that. Every day one lucky winner gets a $25 Amazon giftcard and one winner at the end of it gets the grand prize of the Amazon Fire HD, it’s very cool. All right, trend number five is: crowdsourcing content. As content becomes more and more important – and we’ve seen that over the last few years – and will continue to be more important, businesses have to start looking at how we can take advantage of crowdsourcing content, getting content from their audiences, from your customers, whether in the form…

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  • The 12 Days of Christmas Day 3: The Importance of Email Marketing

    It’s day three of the Shama TV 12 Days of Christmas contest! Have you subscribed to the Shama TV channel yet? If you haven’t, make sure to subscribe today – you’ve still got nine chances to win a $25 Amazon giftcard, plus a chance to win an Amazon Fire HD tablet. To learn more about the giveaway, read our post announcing the contest.  Today’s trend is the importance of email marketing – despite what you may have heard, it’s not dead! Watch the video below, and scroll down for a transcript.  Transcript: Hey Zen Nation, Shama here! It’s day 3 of our 12 day holiday gift-giving campaign, where every single day I share a future trend with you for 2016 and you get the chance to win some fabulous prizes by simply subscribing to the Shama TV channel on YouTube. That’s it, it can’t get simpler than that. Trend number three for 2016 is: the importance of email marketing. Email marketing is not dead! Every year, we hear it heralded – email marketing is dead, and something else is taking its place. Email marketing is still the number one way to connect with your audience, to get them to take action….

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  • The 12 Days of Christmas Day 2: Influencer Marketing

    It’s day 2 of the Shama TV Twelve Days of Christmas contest! Today’s trend is the rise of influencer marketing. Hear all about it in today’s video, and make sure to subscribe to Shama’s YouTube channel to be entered to win! For a transcript, scroll down.  Transcript: Hey Zen Nation! Welcome to Day 2 of our 12 Day Christmas Giveaway. Be sure to subscribe to Shama TV – every day we’re choosing one winner to get a $25 Amazon gift card, and at the end one grand prize winner will receive an Amazon Fire HD tablet. Very exciting, and as a bonus you get to hear a new trend for 12 days straight! A new trend going into 2016. So today’s trend 2 of 12 is the rise of influencer marketing. Look for it, count on it. Companies are becoming savvy to the fact that to reach a broader audience the can’t just go through TV and traditional mediums. They have to look at influencers who already have created clout within certain communities, or who are already looked at as the go-to expert. Nike works with Tiger Woods, for example. They know that when Tiger Woods talks about the brand that helps…

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  • MZ announces the 12 Days of Christmas Contest!

    Happy December, everyone! At MZ, we’re excited about the upcoming holidays, and we want to share some of our holiday spirit with you. So starting today, we’re launching the Shama TV 12 Days of Christmas contest! Each day from Dec. 1-12, Shama will release a short video on her YouTube channel predicting a marketing trend for 2016. To enter the contest, all you have to do is subscribe on youtube.com/shamatv. Each day, one lucky subscriber will win a $25 Amazon giftcard, and on the last day of the contest someone will win the grand prize: an Amazon Fire HD tablet.  Take a look at the first video below, all about the importance of the customer journey. And be sure to subscribe on youtube.com/shamatv for your chance to win! Transcript: Hey Zen Nation, Shama here! I have a special treat for you – we are doing Twelve Days of Christmas. I will be sharing a future trend for 2016 for you to look for every single day and we will choose winners. Every single day, we’ll be giving away a $25 Amazon gift card to one lucky subscriber and at the end of it someone will win an Amazon Fire HD Tablet….

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  • shAMA: Ask Me Anything: How to Amplify Your Social Media Results

    In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social media, and why it’s so important to create great content. For a transcript, scroll on down. Hey Zen Nation, Shama here! Welcome to another episode of Ask Me Anything, where you ask your burning questions and I do my best to answer all of them. Our first question comes from Aragon on Facebook – nice name! “What can be other good online marketing options other than social media, like Facebook, Twitter, etc. or spamming someone’s email?” So Aragon, boy, do I have news for you. One: if you’re doing email marketing you never have to spam anyone. You know, the olden days of buying lists and doing that, those practices are really coming to an end fast. What you want to do, though, is build up a permission-based email list. And it all starts with a good value, or something you can give in exchange for an email address, right. Whether you’re offering a piece of content, a webinar, a reported podcast, a guide to something – you want to make sure it is a…

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