Cut through the Noise of Social Media by Being Useful

Companies don’t compete for attention from other companies, they compete again EVERYTHING! Businesses are using the same real estate that we all use every day to communicate with our friends and family: Facebook, Twitter, Pinterest and other social networks. This makes it difficult for us as we get barraged with messages to like, +1 and friend companies all day long. How does your company win? Be amazing – be Zappos! Transcend marketing. This is really hard, and often, not particularly realistic. Or… Be truly, inherently useful. Your customers will keep you close by engaging with you on social media, watching your videos, subscribing to your newsletter, reading your blog, and more. Create Youtility Your goal with Youtility is to create marketing that is so useful people would pay you for it. You, of course, won’t be charging them for your marketing but you want to provide so much value that they will want to buy your product or services. How Hilton Suggests provides Youtility Hilton Worldwide (the parent company of Hilton Hotels and their sister brands like Doubletree Hotels) has a program on Twitter called Hilton Suggests. In 2012, @LTHouston wrote on Twitter, “Good places to eat near the Magnolia…

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