yelp

  • Ten Local Business Review Sites Influencing Your New Customers

    Every business –restaurants, doctors, law firms, dry cleaners and other brick (click) and mortar businesses – wins and loses new customers every day before the potential customer even sets foot out the door. Their decision to do you business with your company is often made without ever engaging with your company directly. Some customers may even form opinions about your business without ever stepping a foot in your store. This is because online review sites make it easy for potential customers to look up businesses and compare ratings, all without ever leaving their home. And with so many businesses to choose from, being number one on Google is almost never the only deciding credibility or trust factor. When marketing your business these days, you’re dealing with an educated consumer who does their research on review sites and does not really care what you have to say about your business. They care what others have to say. When friends and family aren’t readily available to ask for recommendations, where else can people turn but the local online community? Welcome to the new word-of-mouth (mouse) marketing. Looking To Online Reviews When faced with too many choices, others will rely on the “social…

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  • 4 Reasons To Include Yelp In Your Digital Marketing Strategy

    This user review site can greatly influence your relationship with consumers. There are many different social platforms out there that businesses know they should be paying attention to in order to increase exposure and connect with their audience―Facebook, Twitter, LinkedIn, Google +, etc. However, one multi-dimensional social media site that often gets overlooked when crafting a company’s overall digital marketing strategy is Yelp. When most people think of Yelp, they simply think of user reviews. While this isn’t incorrect―Yelp has one of the highest volume of reviews and comments among other review sites―this site offers so much more than that for businesses who want to further their relationship with customers and grab the attention of a wider audience. In fact, more than 70% of buying decisions by consumers are now informed by online reviews. Given the fact that Yelp has over 60 million registered users and over 20 million reviews posted on the site, it is fair to say that Yelp remains a prevailing website for hosting these active consumers.  If these figures were not convincing enough, here are four more reasons why you should include Yelp in your overall digital marketing strategy. 1. Gathers Helpful Feedback Review sites such…

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  • Why Review Sites Matter For Your Business

      Transcription of “Why Review Sites Matter For Your Business”: Shama: I know you also stress a lot about review sites. What is it about review sites like Yelp and others that are important to search engine optimization? Idan: Users gather information on the Internet. If it’s from your Website, from a competitor, from Yelp, from another citation, like Google Plus or Google Places or even Bing. All these citations, people go on and they place their view. If you’re not there, your competitors are. Shama: What’s a citation? Idan: A citation is basically a website, a directory, that people have their place of business. Shama: Ok so your information is linked in it. It’s kind of like a yellow pages on the Web and you have so many directories. That’s a citation. Idan: Exactly and there are so many of them. Shama: I love SEO speak. Idan: There are so many of them because different people go to different places. You may like Google Places while I may like really Yelp. I like the information on Bing more than just Google Places. It’s really important to be everywhere. Shama: One of the things that I really like about you…

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  • Does Yelp’s New Partnership Spell Trouble for Google’s Dominance?

    For most of recent tech history, Google has been king. It dominates U.S. search engine market share, with 66% as of January 2012.  Its web browser, Google Chrome, recently overtook the ubiquitous Internet Explorer to take the lead with nearly 33% of the market share, and Google’s Android mobile OS leads all other smartphones. But with recent partnerships with companies such as Apple, Yelp may be on its way to topple Google from its throne – at least as far as local search and SEO are concerned. Since Apple released the iPhone 4S last year, Yelp has been providing much of the content for Siri, the phone’s much-hyped voice recognizing “personal assistant”. Though the local search experience with Siri is imperfect, and Yelp’s branding in the system was kept to a minimum, it seems that Apple and Yelp have bigger plans in the works: namely, teaming up to bring Yelp’s check-ins and local business listings to the new and highly anticipated Apple Maps, an application to be included in the upcoming iOS 6 that will be replacing Google as the default location tool for iPhones. Though the Apple Maps application is still in development, it’s been reported that users will…

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  • Don’t Call People Names on Yelp and Other Tips

    “Marketing Zen!” you say, “Someone said something rude and awful about my business on the Internet! What do I do about this?” From Yelp to Google Places and many sites in between, consumers now have a variety of outlets to express their opinions about your establishment. This can be great for your online marketing – if you do everything perfect all the time. What if you messed up? Well, here are some tips for dealing with that unpleasant predicament. Keep your emotions out of it. Yeah, we get it. It sucks to put all your effort into something, only to see people trash it on the Internet. For an example from the publishing industry, take independent author Jacqueline Howett, whose defensive replies to a two-star review of her book went viral (although many of her comments have since been removed – probably because she realized in hindsight that responding wasn’t such a great idea to begin with). People aren’t always going to like what you’ve created as much as you like it. That’s just how it works. If you get too emotional when people offer criticism, you’re probably not the right person to be monitoring what people are saying. Find a…

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  • Social Media Marketing: Beyond Facebook and Twitter

    Although you’ve probably heard a lot about the benefits of Facebook, Twitter, blogging, and potentially even Google+ to your marketing efforts, they’re not the only sites and options out there. When it comes to online marketing, there are many other sites that could be worth exploring. Here are a few that we think could be potentially valuable. 1. Tumblr Tumblr is a quick and easy to set up blogging platform. An upside of Tumblr is that you can post content on it more frequently than you can on Facebook. The downside of Tumblr is that you can’t host your blog, and Tumblr’s servers aren’t the most reliable. When they go down, so does your content. Photos tend to perform better than other types of content on the site, which makes it a natural choice for those in the media or fashion industries. 2. Pinterest Pinterest is a social photo sharing website, based on the theme of a “virtual pinboard”. Users choose photos and “pin” (bookmark) them to theme-based “boards”. Pinterest was named one of the “50 Best Sites of 2011” by Time magazine. You might not think photo sharing sites work for your business or industry, but with a little…

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