The Importance of User Review Sites for Businesses

Sites like Yelp or Google Places can greatly benefit your business in many ways. Gone are the days where the primary means of reaching out to new clients and sharing your company message was done through traditional marketing and advertising. The growth of the internet has completely shifted the ways that we look at sharing and receiving content, especially when it comes to what your customers truly think of your business. For many years now, technology has shifted the way that consumers research and purchase goods and services online. However, consumers are also taking to the internet to provide feedback on a number of different companies all with the single click of a button. Not to mention, with a simple Tweet, Facebook update or a short review on Yelp.com, these reviews have the possibility to reach thousands of potential customers all with a single comment. By utilizing citation sites, customers are also able to honestly rate and review your company’s goods and services. Unfortunately, many businesses see this aspect of user review sites as a negative resource. (What if the review comes from an angry or dissatisfied customer?) However, in actuality, review sites such as Yelp.com or Google Places can…

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