Yahoo

  • A Fresh look at Tumblr for Brands

    With this week’s announcement that Yahoo will purchase Tumblr for $1.1 billion, it may be a good time for brands to reevaluate how they can leverage the image-driven platform to reach their targets. If the marriage of the two companies is successful, then it’s likely that Tumblr will have the infrastructure to begin to expand their ad packages which until now have been largely experimental and focused on formats that meld nicely with the social/blogging site’s own aesthetic. For brands that have their eye on millennials — a group with which Tumblr has been highly successful — and that are savvy content builders, now is a great time to explore any new outreach opportunities using Tumblr that may have been back-burnered. And there’s certainly no shortage of opportunities. The latest numbers show that there are over 100 million blogs hosted on the site, generating 89 million new posts daily. ¬†Users spend up to an hour and a half per day there and the site is listed by Quantcast as one of the top ten sites in the U.S. Brand success with Tumblr comes from the ability to create visually captivating content, centered around a theme described with short, well-written text….

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  • What is SEO?

      “What is SEO?” video transcription Shama: Hi, this is Shama Kabani, CEO of The Marketing Zen Group. One of the questions we get asked often around here is, What is SEO? Specifically, What is Search Engine Optimization? I’d like to give you a very simple definition, a very simple way of looking at it that I discovered a few years ago, and it’s helped me many times when explaining what is search engine optimization to people who may not be familiar with it. So very simply defined, SEO can be broken down into two parts: one, it’s what you tell search engines you are. So I might use Google and search engines interchangeably, but it really means the same thing. So Google is one of the main search engines, there’s others like Bing and Yahoo, but for the most part, it’s what you tell search engines you are. The other part of SEO, searching optimization, is what other people tell Google or the search engines what you are. Why does this matter? Let’s step back for a second and look at why SEO matters. Why does is matter if you optimize your website or not? Well, you see, search…

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