• Shama TV: How to Write a Book

    It’s time for another episode of Shama TV! Are you one of the many people with a book in your head, but nothing on paper? In this episode Shama, who just finished her second book titled Momentum, shares some of her tips on how to turn your book idea into a reality. Scroll down for a transcript. Hey Zen Nation, Shama here. In today’s episode, we talk about how to write a book. I just finished writing my second book. It’s called Momentum. You guys are the first to hear about it and it’ll be out in the spring of 2016. It’s all about how to market in the digital age. I’m very excited about it! My first book, as many of you guys may know, The Zen of Social Media Marketing, is now going into its fourth edition, also in the spring, so, crazy book writing time for me. I’ve really been immersed in the book writing world and I meet so many of you who ask me all the time, how do I write a book? You’ve got great ideas, and I often tell you, you should write a book! So how do you actually write a book? If you have…

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  • The Benefits Of Blogging For Your Business

    Blogging is one of the most important ways to connect with your audience. When blogging first became popular on the web, it was mainly used as fun, new way for people to share their own individual thoughts across the internet. Some blogs were created for the purpose of connecting with an outside audience, while others were simply used as an outlet to express a person’s own daily thoughts and feelings. But, in the last 10 years, blog posts have come a long way from simply sharing what you had to eat for dinner or telling stories about your kids and pets.  Blogs have become a necessary staple for nearly every website across the web, especially those in the business world. This is because blogging for your business site, especially for service businesses, can go a long way towards establishing your expertise in your industry AND connecting with your clients on a more personal level. Become An Expert In Your Industry Think about it ― let’s say you are a consumer who is thinking about getting into jogging and you need a new pair of running shoes. Before you make your purchase, there are a lot of different elements that you…

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