The 5 Worst Digital Marketing Campaigns of All Time

In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that make you wonder, “Who could possibly have approved that?” This post is dedicated to those. We’ve listed our picks below for five of the worst digital marketing campaigns of all time. Why? For one thing, it’s kinda fun, and for another, we all know that you can always learn something from your mistakes. Sometimes it’s nice, though, if those mistakes belong to other people. The Bud Light “Up for Whatever” campaign. Let’s start with one of the most recent glaring failures, shall we? Bud Light launched this campaign this past spring, with the idea being that with Bud Light in hand, you’re “up for whatever.” They printed various sentences about what that means on their bottles, including “The perfect beer for removing ‘no’ from your vocabulary for the night. #upforwhatever” @m_lamor24 ummm… Yes it did. pic.twitter.com/VZKeZkbi1B — DE Mom (@Momof2inDE) April 30, 2015 Well, that didn’t go over so well. Immediately, people who saw the bottles started tweeting and posting images, picking up on the slogan’s – unintended, one imagines  and hopes- implications when it…

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