MZ Weekly News Round-Up: Women CMOs

After the surge of blogging energy that accompanied last week’s post, we decided to stick with the CMO Edition of the Roundup for this week. The insights provided by this take on the Roundup have given us a new perspective on marketing as a whole and on the female role within the industry. Female CMOs: Under Karen Quintos’s tutelage, Dell has become one of the frontrunners for marketing in a digital world beyond basic digital marketing. Quintos helped to build Dell’s social listening command center in 2010 and offered plenty of advice in her interview with CMO.com earlier this week. She indicated that Dell’s focus on customers has given them the marketing edge. Elaborating on this point, Quintos said, “At a time when marketing has become data-driven, businesses must create opportunities for a direct and personalized experience with customers. And it’s not about using the latest social transactional message.” Quintos also stressed the importance of the collaboration between a company’s IT department and marketing team. The synergy between these two groups assures accurate real-time data and develops reliable data analytics strategies. Considering Dell’s tremendous success over the past few years, Quintos’s advice should certainly be heeded. Events: Pubcon Las Vegas,…

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