What is SEO?

  “What is SEO?” video transcription Shama: Hi, this is Shama Kabani, CEO of The Marketing Zen Group. One of the questions we get asked often around here is, What is SEO? Specifically, What is Search Engine Optimization? I’d like to give you a very simple definition, a very simple way of looking at it that I discovered a few years ago, and it’s helped me many times when explaining what is search engine optimization to people who may not be familiar with it. So very simply defined, SEO can be broken down into two parts: one, it’s what you tell search engines you are. So I might use Google and search engines interchangeably, but it really means the same thing. So Google is one of the main search engines, there’s others like Bing and Yahoo, but for the most part, it’s what you tell search engines you are. The other part of SEO, searching optimization, is what other people tell Google or the search engines what you are. Why does this matter? Let’s step back for a second and look at why SEO matters. Why does is matter if you optimize your website or not? Well, you see, search…

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