weekly news

  • MZ Weekly News Round-Up: The Science of Rankings and Instagram’s Milestone

    SEO: Earlier this week, Google’s head of search spam tweeted a surprising tip about SEO: “no need to delete your old disavow links file before uploading a new one. You can just upload the new one.” The reason, apparently, is because when an old disavow file is deleted and a new one is uploaded, two emails are generated to the Google team, which may be confusing when they review manual actions. In light of Google’s recent announcements about search engine penalties, it would be wise to heed this new advice. Related to the penalty news, Google took the time to answer questions regarding the consequences for SEO spam. First, the team clarified that webmasters who are targeted manually by the Google webspam team will be notified in Webmaster Tools. Additionally, a fall in the rankings is not necessarily indicative of a penalty: there may be an implementation of algorithmic tweakings which benefit certain websites for the purpose of refreshing the ranking priorities for Google’s index. On the other hand, there are also cases in which websites will drop in the rankings simply because the competition is doing a better job at influencing their own rankings. Google claims they are not…

    read more

  • MZ Weekly News Round-Up: Scrapers, Semantics, and Snapchat: Oh, My!

    Social Media: Brand names are about to inherit some serious power on Facebook, thanks to the social media platform’s update to their News Feed algorithm. Now, when a brand’s Page tags another brand, or even a celebrity in a post, followers of either the publishing Page or the tagged Page may see that content appear on their News Feeds. As a consequence, brands will be able to reach out to wider audiences. Facebook’s algorithm will be able to consider which users are engaging with brand content, which then will determine if the content is relevant for followers of both the posting Page and the tagged Page. Why just stop at Facebook, though? According to new data at Sumpto, Snapchat may be the way to go when marketing to college-aged consumers. Not only do over 77 percent of college students use Snapchat at least once every day, but 45 percent of students say that they would open a snap from a brand they don’t know. A striking 73 percent would open one from a familiar brand. Should Snapchat allow brands access to user data, companies could begin advertising to users of the app based on a variety of demographics. 67 percent…

    read more