Everything You Ever Wanted to Know About Using Color in Marketing

It’s something that’s so elementary to any image that we sometimes don’t think much about it. And yet it’s also one of the most important aspects of any image. Color. Everyone has heard of the psychological effects color has on us, but how often do you apply those principles in your online marketing images, infographics, and web design? And aside from a vague notion that the color red can make you feel angry, and that blue plates make you eat less, how much do you really know about each color and its powerful influence on our emotions and behavior? Believe it or not, there are companies whose entire business is composed of finding just the right colors for their clients to use in their marketing collateral, based on research into what those colors denote to each of their clients’ audience demographics. Colors are big business – that’s how vital the right color can be to making or breaking a logo, an ad campaign, or any image. So without shelling out big bucks for a custom color consultation, how can you figure out which colors would be most effective in your own online marketing efforts? It’s a complex equation with multiple…

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