How to Build a Business Website That Converts

Here’s the thing: Everybody and their dog has a website these days. You have to. If you’re going to do business in any way, shape, or form, an online presence is par for the course. Not having a website is like adding a little note at the bottom of your print advertisement that says, “P.S. We’re not trustworthy.” Unfortunately, it’s not quite as simple as just having a website. How many sites have you seen that looked outdated, or were riddled with mistakes or empty pages, or looked so basic that your 6-year-old could have put them together? Quite a few, right? And how many of those companies have you done business with? Our point exactly. In order for your business website to do what it’s meant to do – convert visitors into customers – it needs to contain certain elements. So without further ado, we would like to present you with…the 7 elements of a business website that converts. 1. Design: Ok, be honest here. Everyone judges books by their covers! Don’t you? And in the same way, everyone judges businesses by how professional their websites look. It’s only natural to assume that a successful, professional company would have…

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