Content Marketing Strategies For Boring Industries

Some industries seem like they’re perfectly made for content marketing – their products are popular, hip, and easily create passionate, involved fans. Blogs, web copy, email marketing, and other forms of content marketing seem like a natural fit for them. Other industries, well… they can’t necessarily say the same. While they’re important businesses that offer useful products and services, they aren’t exactly what you would call exciting. Does that mean that “boring” industries are doomed when it comes to creating compelling, effective, and exciting content for marketing? Absolutely not. Truly Understand Your Audience Before any company can create effective and interesting content marketing, they have to really know and understand the audience they want to reach. Who are they? What do they do? Why would they want your product or service? Every audience has specific interests, needs and wants – it’s your job to figure out what they are so that you can create marketing content that appeals to them. Even if you’re marketing to other businesses, you’re really trying to reach the real, human bodies that take in the information and make decisions. Just telling someone what your company is and does is a recipe for boring content. Relating…

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