wearables

  • Apple Introduces New iPhone 6 and Apple Watch – Catching up with Android?

    I’m a huge fan of gadgets and cell phones, so a day of announcements from Apple is bigger than my birthday (now that I’m post-30, that’s easy to say). To be honest, I’m more of an Android guy, but nevertheless, I love new and innovative tech. So what did Apple announce today? iPhone 6: Brand new entry into their iPhone line, but this time with a 4.7” display. iPhone 6 Plus: The big brother, with a 5.5 inch display. Incredible size. Apple Pay: Use your phone with the TouchID button to make payments at retailers that use the payment sensor. Apple Watch: The worst kept secret at Apple, the Apple Watch aims to compete with Android Wear. Different sizes available with different wrist-bands to choose from. Apple usually innovates with new hardware launches. For example, the iPod revolutionized MP3 players, as the iPhone did with smartphones, and lastly, the iPad with tablets. With the Apple Watch, not so much since Android beat them to the punch – but we’ll have to wait and see what the user experience is like. I’m personally still sticking with the Android ecosystem, but there’s no doubt that these announcements from Apple are exciting. I’d…

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  • MZ Weekly News Round-Up: Snapchat Settlement and Twitter Languages

    SEO: Facebook announced App Links at the F8 Conference. What are App Links? App Links already exist, but are fairly difficult and called mobile deep linking. Mobile deep linking works differently for different platforms like iOS and Android. Facebook already uses App Links in its own apps.   Facebook, as part of the open source program, wants to make it easier for developers to circumvent an app having to open a browser to show an Instagram picture in a messenger, for example. Ideally, the picture would open up easy as one, two, three in Instagram, skipping the browser altogether.  This could also be a game changer for mobile advertising. Social Media: Twitter has introduced language targeting this week. Why is this exciting? Because now you can chose the language you prefer to target promoted tweets and accounts in. Language targeting will be available in 20 different languages. Twitter offers more than just language to their advertisers: “For instance, a travel brand that wants to reach Spanish-speaking travelers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience.” Snapchat, a popular messaging app, has settled with the Federal Trade Commission after…

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