wearable tech

  • Shama TV: 12 Business Trends for 2016

    As 2015 comes to an end and we welcome the new year, our CEO, Shama Hyder, shares 12 digital marketing trends for 2016. Watch out for these trends in 2016 and plan your strategies accordingly. View the video and transcript below. Happy New Year! Transcript: The first trend is 2016 will be a year all about the customer journey. More and more businesses are realizing that it’s not just important to put social media into marketing’s basket or put it in corporate communication, you really have to look at the whole customer journey, how does someone go from a stranger to getting to know about your business to actually turning into a customer or client – what does that journey look like? And to that end, where does marketing fit in at each point in that decision making process? So look for businesses, smart businesses, to really revive and pay close attention to the customer journey overall and create key points of interaction, where they can really serve the customer or the prospect and helping them make that transition into a buyer. So caching, there’s my first trend for you. Today’s trend two of 12 is: the rise of influencer…

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  • 12 Days of Christmas Day 8: Wearable Tech

    It’s Day 8 of our 12 Days of Christmas campaign! If you haven’t done so yet, make sure to subscribe to Shama TV on YouTube so you can be entered to win a $25 Amazon gift card and an Amazon Fire HD Tablet. The future trend for today is: wearable technology. Watch Shama’s take in the video below and scroll down for transcript. Transcript: Welcome to Day 8 of our 12-day giveaway, where you can win lots of prizes every day and our grand prize of the Amazon Tablet HD Fire. Be sure to subscribe to the YouTube channel Shama TV for your chance to win. So trend number eight for 2016 that I have for you is: wearables. I know wearable technology has been around for a few years now but really, it hasn’t hit mass infiltration and is not something you see lots of people wearing. Apple’s the iWatch is something that’s gotten close, but really we haven’t seen wearable technology take off the way we thought we would – but I think 2016 is going to be a turning year. Look for more mainstream companies such as Target, and different brands to start carrying wearable technology. Whether it’s a…

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