viral marketing

  • The 5 Best Digital Marketing Campaigns of All Time

    It’s hard work, nowadays, for a digital marketing campaign to be considered truly iconic. In the early days of the internet, a successful digital marketing campaign meant putting out some cool videos, along with some well-placed ads; today, that same campaign would have to not only have videos (and lots of videos, preferably), but also a strong social media component, carefully considered SEO strategy, strategic content, and mentions in media outlets and on popular blogs. It sounds a little overwhelming when you break it down like that, which is why, of course, agencies like us exist. We love putting together great marketing campaigns, from content to PR to social media. And just like we love putting together great campaigns, we also love seeing great campaigns. We love it so much, in fact, that we put together our list of the top digital marketing campaigns of all time … well, at least of the past several years. Old Spice’s The Man Your Man Could Smell Like If you’re like us, you remember where you were when you first saw this video. This campaign, which launched with this priceless gem and continues to this day, is still the reigning king of hilariously…

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  • The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

    It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after all, the more eyes that land on that content, the better, and viral content can reach millions in a very short period of time. If you do a Google search for “how to make content go viral,” you’ll see that a slew of major online publications have written pieces on the subject, from The Huffington Post to Mashable. Even Scientific American has gotten in on the act, performing research studies to determine just what exactly it is that triggers a viral sharing craze. As pretty obsessive marketers ourselves, we comb through every new piece of research on the subject of going viral – so we thought, why not compile everything we know from our own experience and from our research, and share it with you? So here you have it – the three ultimate secrets to making your marketing content go viral, backed by scientific research! 1. Know your audience. The most important key to making a piece of content take off is to make sure that it’s targeting the right people in the right…

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  • Online Marketing via Double-Takes: Whoa, Wait – Is That A…

    Admit it. You really only clicked on this post because of those hypnotically huge, eerily orange eyes peering out at you, right? Out of all the updates on your feed, this one stood out, because of that picture. It stopped you right in your tracks, and you thought, okay, any blog post with a picture like that has got to have something interesting in it. Well, you were right! Because today we’re sharing our guide to using double-takes as part of your online marketing strategy! Choosing the right images to accompany your blog posts, Facebook updates, and other social media entries can make all the difference when someone is deciding whether or not to engage with it. A boring, generic picture of nondescript businesspeople standing around smiling is just not going to get you as many clicks as a close-up of a freaky bug, or a photo of a guy screaming and gesturing wildly. But be careful. Go overboard with your choice of images, and you’ll also drive people away. The key is finding just the right balance – which is what we’ll help you with today! Choose an attention-grabbing picture. You already know, just from personal experience, that having…

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  • I Can Has Memes in My Online Marketing Strategy?

    Memes are taking over the world. Seriously. You’ve seen those little pictures with funny captions on your Facebook feed, right? Memes are everywhere. People create them to make political statements, to crack up their buddies, and, most importantly for our purposes here, to market their businesses. So why is it that memes are so popular? Well, aside from the fact that they’re usually hilarious, they’re easy to make, easy to consume, and easy to share. What could be more perfect for use as a marketing tool? Before you run off and start posting picture after picture of cats with a very limited grasp of English grammar on your company’s Facebook page, though, let’s take a minute to discuss just how this tool can fit into your social media marketing strategy. 1. First of all, decide what exactly you want from your meme. Are you using it to build brand awareness or loyalty? To promote a contest, or a sale you’re having, or maybe a new line of products or a new service you’ve added? Be sure to keep this goal foremost in your thoughts as you continue – ’cause it’s really easy to get distracted by all the cute kittens…

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  • Social Media Lessons from the Kony 2012 Campaign

    If you have accessed the Internet in the past 48 hours, or potentially even if you’ve turned on your TV or radio, you’ve probably heard about the Kony 2012 social media campaign. If you haven’t heard of this yet, a brief overview: earlier this week, the nonprofit organization Invisible Children released a 29-minute video on YouTube about Ugandan warlord Joseph Kony, who leads a rebel force of child soldiers and is universally considered a terrible person. As of this posting, the YouTube video has upwards of 55 million views. On Thursday, Twitter users mentioned Kony almost 1 million times. The video’s virality is impressive, even without taking into consideration that it’s half an hour long, and conventional wisdom says to keep your message under two minutes long. What gives? Although its effectiveness in the long run has been disputed, amid allegations of “slacktivism” and criticism of Invisible Children’s financial practices, one thing’s for sure: these people understand social media marketing. Let’s take a closer look and see what marketing lessons we can take from Invisible Children and Kony 2012. Keep it upbeat. “But that doesn’t make sense, Marketing Zen,” you say. “This video is about a guy who makes kids kill their…

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  • Viral Marketing: Not Just For Cat Videos Anymore

    From a quick glance at YouTube, you might think that the only way to make your content go viral is to replace your old marketing strategy with a gaggle of adorable kittens. But before you head down to the animal shelter to cast your next video, we think you should read our list of tips for viral content marketing. What is viral content? “Going viral” simply means that your content has been shared on a massive scale. Videos are often associated with going viral. For example, you may be one of the 71 million people who’s seen this Free Hugs video since it was uploaded in 2006. What makes content go viral? As shown in the Free Hugs video, people are more likely to share content that has made them feel some sort of emotional reaction. Other reasons people are likely to share content include: It’s funny. Sometimes you need to take a break from the daily grind with a laugh. Think about it – there’s a reason The Simpsons has been on the air since 1989. It’s useful. It’s nice to help other people, but sharing useful content can also help people seem a little more savvy or in-the-know. It’s…

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