video

  • Video and Social Media Marketing: Which Platform Will Boost Your Brand?

    I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you choose? If you’re like 59% of the senior executives interviewed by Forbes Insight on the subject, you’d prefer the video. It’s no wonder, then, that video marketing is growing by leap and bounds. They say a picture is worth a thousand words – and it’s true, as the right image online draws exponentially more eyes than a simple headline ever could, no matter how carefully crafted. But according to Forrester Research, one minute of video is worth 1.8 million words. 1.8 million! That’s a pretty bold assertion, but the stats bear it out – using video in online marketing delivers a powerful ROI. Especially in the realm of social media marketing, where videos help posts rank higher in the algorithms determining who sees what in their newsfeed, as well as drawing more interest and engagement from audience members, combining the natural appeal of video with the power of social media. Online shoppers who view a video about a product are 64% more likely to buy that product from that business – and 90% of those…

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  • 10 Ways to Amplify Your Brand Reach with Live Streaming

    With the entrance of Facebook into the live streaming space with Facebook Live, live streaming has suddenly become mainstream. Despite the fact that live streaming has been available for years from tools like Periscope, UStream, and Livestream, many brands weren’t taking advantage of the power of live streaming – even if they’d already fully adopted the use of video. Now that’s beginning to change. Businesses of all shapes and sizes are seeing the power of live streaming: more views, higher engagement, and most of all, higher quality engagement. Whether you’ve been live streaming for years or you’re a total newbie to the game, there are lots of ways you can amplify your brand reach using this excellent tool. 1. Just do it. With all due respect to Nike, in this case we’re not talking about running a marathon or any other feat of athleticism. Similar to adding video to your marketing strategy, the great thing about live streaming is that you’ll increase your brand reach simply by doing it – as long as you take into account certain considerations. According to Facebook numbers from earlier this year, Facebook users spend 3 times longer watching live video than pre-recorded video. This bears…

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  • Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

    MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader, she’s documenting the experience through video. We’ll be posting her video updates throughout the show here, so check back often!  

  • shAMA: Ask Me Anything: How to Amplify Your Social Media Results

    In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social media, and why it’s so important to create great content. For a transcript, scroll on down. Hey Zen Nation, Shama here! Welcome to another episode of Ask Me Anything, where you ask your burning questions and I do my best to answer all of them. Our first question comes from Aragon on Facebook – nice name! “What can be other good online marketing options other than social media, like Facebook, Twitter, etc. or spamming someone’s email?” So Aragon, boy, do I have news for you. One: if you’re doing email marketing you never have to spam anyone. You know, the olden days of buying lists and doing that, those practices are really coming to an end fast. What you want to do, though, is build up a permission-based email list. And it all starts with a good value, or something you can give in exchange for an email address, right. Whether you’re offering a piece of content, a webinar, a reported podcast, a guide to something – you want to make sure it is a…

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  • Shama TV is Back!

    If you follow Marketing Zen’s fearless leader, Shama Hyder, on Instagram, Twitter, or LinkedIn, you know that she never stops learning from others and sharing what she knows. One week she’s in Philadelphia for the Forbes 30 Under 30 conference; the next she’s speaking at the INBOUND conference in Boston. Somehow, she manages to do all of this while leading our MZ team and helping us meet our clients’ marketing needs. Shama already writes regular columns in Forbes and Inc., as well as contributes to other publications across the web—but now, you can catch her on YouTube, too. We’ve recently relaunched ShamaTV, the only YouTube channel devoted exclusively to all things marketing. Episodes go live weekly on Mondays, and so far, Shama’s already shared 10 lessons she’s learned as a young CEO, discussed marketing to millennials with bestselling author Dan Schwabel, and shared priceless tips on building a personal brand. And now, we’ve added another special segment called shAMA—Ask Me Anything. In these bi-weekly episodes, Shama answers questions from followers and friends on everything from how to launch a public speaking career, to how to build social media momentum for a nonprofit. Catch the new shAMA every other Thursday. Do…

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  • How to Use Instagram’s New App, Hyperlapse, to Wow Your Fans

    Savvy businesses are already taking advantage of all that Instagram has to offer in terms of connecting with their online audiences. By posting glimpses of behind-the-scenes fun, tantalizing new product teases and demos, photos from live events, and other quick snapshots, companies are able to make their brands seem more relatable. This is an invaluable asset in developing relationships with online audience members. Now Instagram has added another tool to the mix, and it’s one that offers many intriguing possibilities for online marketing. Their new app, Hyperlapse, is actually not a part of Instagram itself, but rather a separate entity, for now available only on iPhones (though an Android version is reportedly in the works). So what does this new app do? It transforms cell phones into video cameras – but that’s not the half of it! Through the ingenious use of a phone’s gyroscope, it automatically edits any video made for stability. In other words, a person could literally jog down the street, filming as they went, and the video would come out looking as if it had been made using one of those smooth Hollywood camera gliders – no Blair Witch Project effects here! Not only does this…

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  • Adding Vine Video Sharing To Your Twitter Marketing Strategy

    Looking for a way to add some pizzazz to your Twitter marketing strategy? Want to delight your followers with a fun and unique way of conveying your message? Thinking of using the Vine video sharing app to spice things up a bit? Stop. Stop right there, and don’t even think about recording your six seconds worth of marketing genius… …until after you’ve read our tips on how to do it right! You see, there’s a wrong way and a right way to go about using the Vine app to add some razzle-dazzle to your Twitter marketing strategy. Do it right, and you’ll be giving your company’s coolness factor a definite boost. Do it wrong, and you’ll just look kinda dumb. We’ve put together a few tips on how to do it right, so that you can take advantage of all that Vine has to offer, without risking your cool. 1. Plan, strategize, and prepare. And any other synonyms that mean about the same thing. Vine only lets you record six seconds of video, people! If you thought it was hard to get a message across in a 30-second ad, this is 5 times harder. (Do the math!) You need to…

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  • 5 Tips for Using YouTube Analytics to Get the Biggest Bang Out of Your Marketing Video

    So you made a YouTube video as part of your online marketing strategy. And it’s perfect! It’s a well thought-out, professionally-produced piece that does everything it’s supposed to – drive traffic to your site, increase sales, position you as an expert… Or does it? How can you tell if your video really is having the impact you intend? Once you get that video posted, and you’ve shared it with the world, you’d think that you’d be done, right? That you could just sit back and wait for the kudos to roll in. Well, not so fast, there, buddy! You’ve only completed step one. Step two is to track your video’s performance, so that you can use that information to tweak your current video, or to improve on it by making a new one. So how do you track your video’s results? And what do you do with that information once you’ve got it? Here’s your guide to using YouTube Analytics to get the biggest bang out of your video. 1. Track your video’s views. The very first thing you should take a look at is the number of views your video has gotten. That total will give you a good…

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  • Since You Probably Won’t be Able to Afford Facebook Video Ads…

    We don’t have a lot of details at this point, but we’re anticipating that this summer Facebook will roll out video ads — 15 second ads that reportedly will autoplay and mute by default, allowing users to tune in if they want to, but keep scrolling if they don’t. Facebook’s Client Council which includes major brands like American Express, Unilever, Ford and Coca-Cola are said to be testing the new video ads which will let advertisers choose from one of four demographics to target — women over 30, women under 30, men over 30 and men under 30. How will Facebook Video Ads work? The company has yet to release all the details so there are still many questions about how Facebook video ads will work. We don’t know exactly how far of a reach or distribution advertisers will have. And we don’t know if the ads will only be seen by users who already like a certain brand or if they will extend to friends of friends, or if they’ll be seen by everyone. But AdAge, one of the first publications to report on this story, says that several of the executives interviewed are suspecting that advertisers will be…

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  • Four Reasons To Market Your Business With Webinars

    The benefits of using webinars as part of your marketing strategy. For many businesses who offer their clients specific products and services, their average web user is typically looking to be educated by their website.  Whether they are specifically looking to learn more about what your company can do for them, how your services differ from your competitors or simply whether or not they would like to work with you one day, most visitors looking at your business site are in research mode and are hoping to learn something more about your company. One of the best ways to attract these potential customers to your site and keep them coming back for more is to continuously feature educational offers on your website that will not only give users the information that they are looking for, but also establishes your company as an expert in that particular topic or field of information. One of the best and most engaging ways to do this is through an online webinar. A webinar is simply an online seminar or training session presented live on the internet. During these sessions, a moderator from a particular company or industry shares information to an audience who have…

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  • What’s Your Excuse? 5 Reasons to Add Video to Your Social Media Marketing Strategy NOW

    You’ve probably thought about adding videos to your social media marketing strategy.  If you haven’t turned on the power of online video branding for your business yet, chances are some (if not all) of these excuses have played a part in the delay. I don’t have the know-how to make a video. I don’t look good enough to be on camera. I don’t sound good enough to be on camera. I have to hire a full production studio. Sound familiar?  The truth is that creating videos today is much simpler than it used to be. And, you don’t need to look like a Hollywood star to be an online video star. #1:  It Works Here are just a few facts and figures about online video that might help you decide to add it to your social media marketing strategy.  The first fact to understand is that online video works. Did you know that every day, people watch more than five years worth of online video produced by businesses?  As we learned from the infectious song from the Broadway musical “Rent“, that’s 525,960 minutes times five, or two million, six hundred twenty-nine thousand and 800 minutes of video produced by marketers…

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  • How Do I Get People to Watch My YouTube Video?

    Let me guess: your company uploaded a YouTube video a few months ago, and you’re still stuck around 100 views or so. You’re not alone – more than half of all YouTube videos will be viewed less than 500 times. Ever. Considering people upload 48 hours of video to YouTube every minute, you’re going to need a better strategy than just recording stuff and putting it out there. “Like what?” you say. Glad you asked! Put your company’s best face forward. We’re talking about human faces, but “best” doesn’t necessarily mean “best-looking” or “highest-ranking” in this situation. The person you want in front of the camera might not be in your marketing department, so branch out. Take inventory of the people in your office: who has the smile that brightens up everyone else’s day? Find that naturally outgoing, charming person – they’re your on-camera talent. Don’t speak in jargon. Oh, so your company is results-focused? Do you integrate/deliver/synergize/think outside the box? By using a phrase like “think outside the box” you are, by definition, not thinking outside the box. Every company on the planet is results-focused; that is the purpose of a company. If you’re talking to people through video,…

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