video marketing

  • The 12 Days of Christmas Day 6: Video Advertising

    Yes, you got it right! It’s Day 6 of our 12 Days of Christmas campaign. We are halfway through this contest, so make sure you’ve subscribed to the Shama TV YouTube channel to be entered to win a $25 Amazon giftcard and a chance to be a lucky winner of an Amazon Fire HD tablet.  Our Day 6 trend is: understanding the importance of video advertising. Evolving times have increased the demand for video advertising. This is a great medium for producing a high ROI for businesses looking to create a strong brand presence. Learn more in the video below, and scroll down for a transcript.  Transcript: Hey Zen Nation! It’s Day 6 of our 12 day campaign of Christmas giving, where you have the chance to win some fabulous prizes by simply subscribing to Shama TV on YouTube – and as a bonus you get to hear all my future trends for 2016. Here’s trend number six: it’s the rise in video advertising. That’s right, as other ads get toned down, you see less ROI from it. Video advertising continues to reign large so this means that if you’re watching videos, you are likely to see more ads. But if you…

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  • The 5 Best Digital Marketing Campaigns of All Time

    It’s hard work, nowadays, for a digital marketing campaign to be considered truly iconic. In the early days of the internet, a successful digital marketing campaign meant putting out some cool videos, along with some well-placed ads; today, that same campaign would have to not only have videos (and lots of videos, preferably), but also a strong social media component, carefully considered SEO strategy, strategic content, and mentions in media outlets and on popular blogs. It sounds a little overwhelming when you break it down like that, which is why, of course, agencies like us exist. We love putting together great marketing campaigns, from content to PR to social media. And just like we love putting together great campaigns, we also love seeing great campaigns. We love it so much, in fact, that we put together our list of the top digital marketing campaigns of all time … well, at least of the past several years. Old Spice’s The Man Your Man Could Smell Like If you’re like us, you remember where you were when you first saw this video. This campaign, which launched with this priceless gem and continues to this day, is still the reigning king of hilariously…

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  • Four Reasons To Market Your Business With Webinars

    The benefits of using webinars as part of your marketing strategy. For many businesses who offer their clients specific products and services, their average web user is typically looking to be educated by their website.  Whether they are specifically looking to learn more about what your company can do for them, how your services differ from your competitors or simply whether or not they would like to work with you one day, most visitors looking at your business site are in research mode and are hoping to learn something more about your company. One of the best ways to attract these potential customers to your site and keep them coming back for more is to continuously feature educational offers on your website that will not only give users the information that they are looking for, but also establishes your company as an expert in that particular topic or field of information. One of the best and most engaging ways to do this is through an online webinar. A webinar is simply an online seminar or training session presented live on the internet. During these sessions, a moderator from a particular company or industry shares information to an audience who have…

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