Facebook Insights You Can’t Afford to Ignore

Facebook Insights can help you improve your social media marketing efforts. We all know how important Facebook business pages can be for connecting with consumers and establishing a relationship with the people who follow your brand. Through creative status updates, personal photos and informative links, Facebook can truly be the ultimate content-sharing platform for your business… if you know how to successfully measure all of the hard work you are putting in. Facebook Insights had always notorious for being a complete mess. Sure, there was a ton of valuable data hidden within graphs, charts and spread sheets, but it had always been a complicated maze of clicks and downloads trying to separate the helpful information from the useless data. Luckily, in early 2012, Facebook rolled out some new metrics that help to give businesses better insight into how to improve their results and how to create better experiences on their brand pages. At the very basics, these metrics allow to you see how many people have liked, commented on or shared your posts, and with the new Facebook Insight updates, more comprehensive data and metrics are now available through the Insights API. So, where can you find these metrics? They…

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