• Why I Unfollowed Everyone on Twitter

    Yes. I recently unfollowed 16,100 people on Twitter. Here is my story. Once upon a time there was a land named Twitterville. It was inhabited by 2000 wonderful, loving, geeky people. They shared stories, laughed at RTs, and wore t-shirts with blue birds on it.  I was a citizen of Twitterville. And, then, things changed. Oprah and Ashton Kutcher found Twitterville. All of a sudden, Twitterville was overrun by people. 65 million people to be exact. The little town grew up to be a honking country of its own. I accepted that. I followed back anyone who followed me. But, as time went on, crime increased in the Twitterverse. I received more and more spam; robots would greet me in the guise of friends, and pretty soon, I didn’t connect with people like I used to. Something was lost. Social Media is About Finding What Works For You Time and time again, I tell clients that they need to find their own sweet spot with social media. That they have to find what works for them and then follow through with it. For me, it wasn’t working to follow tens of thousands of people anymore. I found that I was…

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  • Twitter: Why it Should Matter to You

    By: Shama Hyder If you haven’t already heard of Twitter, you are probably hiding out in a cave! Twitter is the social media site which allows you only 140 characters at a time to convey your thoughts. Think of it like a huge ongoing chat room. Doesn’t sound too appealing you say? Keep reading! 1) Why Twitter?– Twitter is like having your own personal search engine. Once you build up enough followers, you can use Twitter to: •   quickly mastermind with others •    find resources and make friends •    share links to interesting articles (your own and others) •    learn what’s hot and relevant in your industry •    people watch online! (think e-cafe) •    drive traffic to your site (20% of After The Launch’s traffic comes from Twitter) 2) Get started!– Go to and setup an account. This takes less than a minute. Then add me as a friend by clicking "Follow Me." I will follow you back. This way you will have your first Twitter follower. You can follow whoever you like, but also have the option of keeping your own updates private. Meaning: you get to approve who follows your "tweets" (or messages). Then, watch and learn. See…

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