Winning the Hashtag Wars: How to Use Hashtags to Increase Your Reach and Strengthen Your Brand

Hashtags can have a huge effect on your content and, therefore, your brand. How can you use them strategically to strengthen that brand and increase..

Continue reading

The 5 Worst Digital Marketing Campaigns of All Time

In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that…

Continue reading

7 Tips for Increasing Twitter Engagement

If your brand is not on Twitter, you need to get on or get out. With 500 million Tweets being pushed each day between 271…

Continue reading

MZ Weekly News Round Up: Buffer, Twitter and Apple

SEO: After suffering an unusual Google penalty today, the Buffer blog encountered a 90% drop in traffic to the site. However, the penalty was fraudulent,…

Continue reading

MZ Weekly News Round-Up: News from Google, Twitter and Apple

SEO: This week, Bing announced that they’ve implemented certain filters to target a spam technique called URL keyword stuffing. Used to manipulate search engines, URL…

Continue reading

MZ Weekly News Round-Up: Bing’s Conversational Search and Google’s FASTER

SEO: Google’s latest update to their webmaster guidelines shows, once again, that the company is cracking down on guest blogging for SEO purposes. In the…

Continue reading

How To Successfully Market Music Online

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Matthew McFarlane. Matthew is an…

Continue reading

Navigating Twitter’s New Analytics

Earlier this year, Twitter unveiled its new analytics platform, promising to give users greater insight into their social media footprint than ever before. Although marketing…

Continue reading

MZ Weekly News Round-Up: Twitter Breaks Records and Chromecast Gets an Update

SEO:You’ve probably noticed that when you “delete” a campaign in Google AdWords, it isn’t truly deleted. It is not currently possible to delete a campaign…

Continue reading

MZ Weekly News Round-Up: Changes to Google Authorship & A New Way to Re-Tweet

SEO: Google is bringing about some serious change to authorship in its search results. Previously, underneath the URL of a result, Google would show the…

Continue reading