Twitter Tips

  • Tips for Getting Better – Or Getting Started – With Twitter

    In her best-selling book, The Zen of Social Media Marketing, Marketing Zen Group founder & CEO Shama Kabani calls Twitter “The Grand Bazaar of Social Networking Sites” because it really does have something for everyone.  If your business is already using Twitter, we’ve got some tips that will help you maximize your results this year.  And if you’re not already using Twitter, the question is, “Why not?” Why Bother with Twitter? In a nutshell, the reason your business should bother with Twitter is because it delivers results.  Twitter users fall into every demographic category, and it’s the fastest way to get your message into the hands of a truly huge, global audience. Twitter has over a half-billion users, and continues to be one of the fastest growing social networking sites. Just after midnight on New Year’s Day – January 1, 2013 – Twitter reached a new record volume with 6,939 tweets per second. How do you make your 140-character (or less) message stand out in that flood of information?  The same way you cut through the clutter of messages in any other medium: by delivering interesting, valuable content that people want to see. The Basics: Start With a Great Profile…

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  • The Biggest Social Media “Don’ts” For Businesses

    Be sure that your company avoids these common social media mistakes. It is no secret that social media is a large part of business marketing and promotion in this day and age. If you are a business owner who has yet to sign up for a Twitter account or create a Facebook page, not only are you missing out on an easy (and free) way of spreading the word about your business, but you are also ignoring the chance to develop meaningful relationships with your consumers that would otherwise not be possible. However, while the debate of whether or not your company should have a social media presence may be obvious, the question of how to best execute a successful, engaging approach that generates results is not as simple to answer. In fact, some companies are so determined to make a name for themselves online that they may actually be turning off their potential audiences with their actions While there are a number of social media “do’s” that you should learn and follow when setting up your corporate social media accounts, you should also understand the “don’ts” before jumping in to things. Sure, all companies make mistakes when they are…

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