7 Helpful Stats You Can Gather With Twitter’s New Analytics Tool

New Twitter analytics tool offers helpful metrics for brands and businesses. There is no doubt that Twitter is a major part of a business’s social media marketing strategy. For instance, according to statistics from the website, 35% of consumers that follow a brand on Twitter are more likely to purchase from that brand. Twitter users are also 47% more likely to visit a company’s website and 35% more likely to retweet content from a brand that they follow on Twitter. However, despite how influential Twitter can be in your overall digital marketing strategy, it has always been very difficult for businesses to get specific statistics and figures about the impact that their tweets have on their followers… until now. Twitter has recently rolled out a new analytics tool that will help both small and large businesses track their Twitter engagement and marketing activities across the platform. With this new service, brands will be able to see helpful metrics such as how many times their tweet has been favorited or retweeted, how many people replied to a specific tweet, and even which type of content is most popular with their followers. How To Access Twitter Analytics The Twitter analytics tool can…

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