Why I Unfollowed Everyone on Twitter

Yes. I recently unfollowed 16,100 people on Twitter. Here is my story. Once upon a time there was a land named Twitterville. It was inhabited by 2000 wonderful, loving, geeky people. They shared stories, laughed at RTs, and wore t-shirts with blue birds on it.  I was a citizen of Twitterville. And, then, things changed. Oprah and Ashton Kutcher found Twitterville. All of a sudden, Twitterville was overrun by people. 65 million people to be exact. The little town grew up to be a honking country of its own. I accepted that. I followed back anyone who followed me. But, as time went on, crime increased in the Twitterverse. I received more and more spam; robots would greet me in the guise of friends, and pretty soon, I didn’t connect with people like I used to. Something was lost. Social Media is About Finding What Works For You Time and time again, I tell clients that they need to find their own sweet spot with social media. That they have to find what works for them and then follow through with it. For me, it wasn’t working to follow tens of thousands of people anymore. I found that I was…

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