Why Integrating Traditional and Digital Marketing is a No-Brainer

The digital age has given us so many things: better ways to stay in touch with loved ones, new ways to market and advertise, a social connectivity that reaches across the world. Another thing the digital age has been quite generous with? Hyperbole. “Traditional advertising is dead!” “Print is dead!” “Cable TV is dead!” “God is dead!” Oh, wait. That was Nietzche. Anyway, you get the picture. Once SEO, social media, and influencer marketing came on the scene, lots of people in the position to make loud and definitive proclamations like this did so, and we ended up with a bunch of doomsday-esque predictions that turned out to be a bit exaggerated. I still read books made of paper, and lots of people I know do too. Advertising firms are still alive and thriving. Cable TV shows no sign of fading away, although it has, certainly, adapted. The point is that no matter how game-changing the digital revolution has been, it’s not the end-all be-all. That’s as true in marketing as it is in any other industry—salespeople, for instance, still make phone calls and face-to-face visits, and retailers still invest in brick-and-mortar stores despite the popularity of online shopping. The…

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