Four Useful Tools for the Busy Social Media Marketer

When you’re trying to juggle all the aspects of your online marketing campaign, sometimes you can end up feeling downright swamped. Although we don’t yet live in a world where you can buy a person-sized robot to do all your work for you so you can take a well-deserved nap, there are applications and programs out there to help make your life a tiny bit easier. HootSuite HootSuite is most commonly associated with managing Twitter accounts, although the dashboard also supports posting to Facebook, Foursquare, Google+, LinkedIn, WordPress, Tumblr, Flickr, YouTube, and even MySpace. The application has both desktop and mobile versions. A noteworthy feature of this service is the ability to schedule future tweets. The basic version of the service is free, with limited functionality. Even the basic free version includes analytics to see your clicks and retweets. The paid version integrates with Google Analytics and Facebook Insights, as well as allowing you to add an unlimited number of social profiles. If you’ve seen a URL shortened to an “ow.ly” address, that person was using HootSuite. Tweetdeck is similar to HootSuite, except it only manages Facebook and Twitter accounts. This service has been owned by Twitter since May 2011….

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