• 21 Common Questions About Email Marketing Answered

    Today’s installment in our series of answers to common online marketing questions addresses email marketing. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. Luckily, we’re here to help point you in the right direction. We’ve answered 21 of the most common questions we receive about email marketing. 1. Is email marketing still effective? Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience. 2. Isn’t social media marketing taking the place of email marketing? Actually, recent statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular,…

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  • 51 Online Marketing Tactics That Get Results

    Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in every situation, so choose wisely. Take your company’s internet marketing resources into consideration when planning your online marketing activities, so you are only taking on as much as you can reasonably handle. And keep your business goals in plain sight the whole time, so that each and every tactic you implement will be in their service. So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is…

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  • How to Use Quora to Help Your Business

    Websites that allow you to pose questions to the internet at large have to be one of the both best and worst things web developers have given us. You can post the silliest, most random question—“What should I have for dinner tonight?”—and you’re bound to get a slew of answers, plus start an argument about the advantages of pizza with mushrooms versus pizza with spinach.

  • WTF Millennials: Tips for #ModernMarketing

    Generations are extremely broad—they homogenize vastly different people, values, interests, experiences based on having a birthday that falls within a 15 year range. Yup, not every Millennial is a mustachioed, plaid-wearing, PBR-drinking hipster—just like every Baby Boomer isn’t a crochety budget hunter who doesn’t know how to use a computer. Shocking, we know.

    People like to think of themselves as individuals, not as demographics.

  • 4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

    As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

  • 7 Conferences You Should Add to Your Calendar Before the End of 2015

    As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries are heading.

  • 5 Ways to Choose a Keynote Speaker that Delivers Value to Your Audience

    Putting together a successful event involves a lot of prep work. You have to deal with finding an appropriate venue that will be comfortable for your audience, a time of year that is convenient for most to travel, a stimulating itinerary for attendees, and more. What many people are now starting to realize is that a keynote speaker is crucial to the success of any conference or event. What most people know then, is that—they should probably have a keynote speaker at their event. What many people don’t know though is how to choose the best candidate to be a keynote. Choosing a keynote speaker is a delicate process and in the end, can be the factor that makes or breaks how successful your event is. That being said, we’re here to make sure you make the right decision. Here are the things you should keep in mind when reviewing candidates for your keynote. Think of Your Budget Credit: Meetings and Conventions, North Star Travel Media Although it’s certainly not the most fun to think about, you have to think about money when it comes to your event. And being that you have to think about money, it’s important to…

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  • How to Brainstorm Content: 6 Tips to Catalyze Ideas

    Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that, if you are writing for the same client consistently, you’re going to need to be able to come up with unique content, whether it’s on landing pages, blogs, email newsletters, or anything else. But if you’re a content writer and a content marketer, you’re also going to have to make sure that your content can be easily found. What does that mean? Having a great strategy for search engine optimization (SEO). But even with a great strategy, it’s hard to constantly be coming up with fresh ideas for the same client and their same target keywords again and again. So, what can you do? Simple, you brainstorm. Or, is it simple? That’s just the thing. In order to be competitive and create truly good content that is going to have great SEO and result in a fantastic ROI for your client, you’re going to need to become an expert at brainstorming. That’s where Marketing Zen comes in. If you know us, you know our content, social media, and search teams are always working together. That…

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  • Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

    We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can they start? A good point of focus to start at is who you’re doing all the work for in the first place. No, silly—not you. Your customer! Who are they and what do they want? What do they need that they don’t know they need? In our blog today, we’re going to give you some of our tips here at Marketing Zen for crafting the perfect Customer Profile. What are their demographics? The last time you may have read up on demographics may have been high school; what’s a country’s population, main export, main language, etc. But it’s time to start thinking of demographics in a whole new light—how they relate to your customer specifically. Or, if you’re an agency like us here at Marketing Zen, the customer of your client. Here are some demographic questions you should be able to answer about your customer: What is my customer’s age or age range? What is my customer’s gender? What is my customer’s relationship status? Are they single or are they married? Do they have children?…

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  • Breaking Silos: The Real Secret to Online Marketing Success

    Here at Marketing Zen, we operate in our virtual offices all over the United States, and all over the world. Not being in an office space is great. There’s no one standing over our shoulder dictating what we’re working on, when. This also means though, that we have to be especially good at managing our time and making sure that the work we do is quality and gets great results for our clients. So, how do we ensure we deliver quality work that receives those great results? It’d be easy to say that we all keep our heads down and focus on our own work. And sure, this is important because we have several departments that have a long list of tasks to accomplish. But that’s actually not what gets the best results. In fact, what we find works best is when three teams specifically, find the time to collaborate: content, social media, and search. How Do We Put Our Heads Together? Naturally, the content teams, social media teams, and search teams, all have different agendas and thoughts on priority. Because of this, it’s easy to butt heads and lose track of what is going on with a project. Is…

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  • How to Succeed in your International Marketing Efforts

    Here at Marketing Zen, not only are we based all over the world, but so are our clients. We have clients from Texas to Thailand and we pride ourselves on delivering the best marketing services for them no matter where in the world they are. But how do we ensure that the marketing we’re doing for a client will be successful in their market, if we’re here and not there? There are several steps to take when working on marketing efforts for a client in an international market. Here are some of our best tips on how to best optimize your efforts for success overseas: Understand Your Native Culture Before you can really start understanding another culture and adjusting your marketing efforts to fit it, reevaluate your own. What are you not noticing that you should be taking into account? How would others see your culture from the outside looking in? Take some time to look at the average consumer in your culture and their marketing patterns. Which platforms are most popular and why? What is trending and why? Which social media strategies and content strategies are doing well for increasing conversions? Why is that? Understand the International Culture and…

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  • Why Should Marketers Start Thinking About Voice Search?

    Here at Marketing Zen, members of our team are always aware of the search marketing behind a campaign. Whenever we do work for a client, each team—social, content, and client relations—knows about search marketing and keeps it in mind. Why? Well, because we’ve got a kick-butt search team. But even more importantly, because they’ve taught us that every piece of content we publish on behalf of a client can improve their search engine optimization. Up until recently, we’ve worked around our knowledge of text-search, and many marketers have. But it’s time to step into the future, because SEO is changing. More prevalent than ever is voice search and in order to improve our search marketing efforts, we need to know more. In this article we’ll tell you what we know and factors to consider alongside voice search for the best optimization. What is Voice Search? The Basics Voice Search is the ability for users to speak into a microphone to perform their search, rather than type what they’re looking for into their mobile device or web browser. Many are familiar with Apple’s Siri, Google Voice, and Microsoft’s Cortana, which allow consumers to search in this manner. Voice search gained much…

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