6 Ways To Gain Credibility as an Industry Thought Leader

Let’s say you’re looking for a real estate agent to help you sell your house. You find one agent’s website with all the standard stuff – a generic welcome, a bio page, listings… But then you discover a realtor webpage that’s obviously different. It grabs you from the very first page with important information that’s extremely useful for someone looking to sell their house. Free downloads are available, with tips on how best to stage your home when potential buyers come calling. There’s a daily blog discussing the real estate market in depth, and how you can take advantage of – or work around – current trends. Later that day, as you’re browsing through some real estate groups on LinkedIn, you see that same realtor taking part in discussions, and answering people’s questions – not in a sales-y way, but just to help them out, no strings attached.   Which of these two realtors would you choose to sell your house? Of course, you’d choose the second one! And that is the power of becoming an industry thought leader. So how can you apply this real estate scenario to your own business? Just follow these six steps to establish yourself…

read more