The marketing zen group

  • 7 Conferences You Should Add to Your Calendar Before the End of 2015

    As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries are heading.

  • 5 Ways to Choose a Keynote Speaker that Delivers Value to Your Audience

    Putting together a successful event involves a lot of prep work. You have to deal with finding an appropriate venue that will be comfortable for your audience, a time of year that is convenient for most to travel, a stimulating itinerary for attendees, and more. What many people are now starting to realize is that a keynote speaker is crucial to the success of any conference or event. What most people know then, is that—they should probably have a keynote speaker at their event. What many people don’t know though is how to choose the best candidate to be a keynote. Choosing a keynote speaker is a delicate process and in the end, can be the factor that makes or breaks how successful your event is. That being said, we’re here to make sure you make the right decision. Here are the things you should keep in mind when reviewing candidates for your keynote. Think of Your Budget Credit: Meetings and Conventions, North Star Travel Media Although it’s certainly not the most fun to think about, you have to think about money when it comes to your event. And being that you have to think about money, it’s important to…

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  • How to Brainstorm Content: 6 Tips to Catalyze Ideas

    Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that, if you are writing for the same client consistently, you’re going to need to be able to come up with unique content, whether it’s on landing pages, blogs, email newsletters, or anything else. But if you’re a content writer and a content marketer, you’re also going to have to make sure that your content can be easily found. What does that mean? Having a great strategy for search engine optimization (SEO). But even with a great strategy, it’s hard to constantly be coming up with fresh ideas for the same client and their same target keywords again and again. So, what can you do? Simple, you brainstorm. Or, is it simple? That’s just the thing. In order to be competitive and create truly good content that is going to have great SEO and result in a fantastic ROI for your client, you’re going to need to become an expert at brainstorming. That’s where Marketing Zen comes in. If you know us, you know our content, social media, and search teams are always working together. That…

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  • Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

    We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can they start? A good point of focus to start at is who you’re doing all the work for in the first place. No, silly—not you. Your customer! Who are they and what do they want? What do they need that they don’t know they need? In our blog today, we’re going to give you some of our tips here at Marketing Zen for crafting the perfect Customer Profile. What are their demographics? The last time you may have read up on demographics may have been high school; what’s a country’s population, main export, main language, etc. But it’s time to start thinking of demographics in a whole new light—how they relate to your customer specifically. Or, if you’re an agency like us here at Marketing Zen, the customer of your client. Here are some demographic questions you should be able to answer about your customer: What is my customer’s age or age range? What is my customer’s gender? What is my customer’s relationship status? Are they single or are they married? Do they have children?…

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  • Paid Design Internship

    Description Is design your life? Do you take the time each day to appreciate or scrutinize how things look? Do you look at a website and the first thing you do is judge and say to yourself “this could be done better”? If you answered yes to the questions above, then we want you to consider joining our team. The Marketing Zen Group is hiring a design intern and we’re looking for candidates with a great foundation in their experiences and skill set who are looking to grow even further by helping us to improve our brand. You’ll be working closely with our VP of Client Relations, the Content and Social Media teams, and the Development teams. We have no HQ, meaning that we all work virtually, so there’s no need to worry if location will be an issue. Do you have WiFi? Great, that’ll work! What You’ll Get You’ll get to work with extremely talented team members that eat, sleep, and breathe their job. Our top priority is providing quality results to our clients. Getting to see how those results play out for our clients’ businesses is priceless. Beyond that—not to worry, we do believe in compensating our interns….

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  • 4 Ways the Power of Habit Benefits Your Business

    An apple a day keeps the doctor away, right? There’s a reason why adages like these become stuck in our heads. The power of habit is a spectacular thing. From childhood, we are taught structure: we get up, we get dressed, we brush our teeth, we brush our hair, we eat breakfast, etc. Somewhere along the line, certain habits fall out of line and we let things go. Luckily for us, time has passed and we are again, utilizing the power of habit to benefit our businesses. Here’s how: Habits bring your team together In the digital world it’s easy for people to become caught up in their role within a company. They do their work and do it well, but when it comes to working with other departments, team members may begin to fall short as they delve into their own projects. Incorporating habits for workflows between departments can help things move more steadily. We recommend implementing the use of the same software of apps across the company. For example, if the marketing team uses one application to keep all of its information, it’s best that the other teams do the same. If everyone in the company has the…

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  • Learn How to Market the Zen Way with Shama

    Here at Marketing Zen, our days are spent working hard and constantly corresponding with one another to ensure that our clients’ needs are met and our way of doing things is constantly improving. Behind that drive is our CEO, Shama Hyder. While you don’t get to spend your days with her like we do (sorry, we’ll try not to brag), you’ll get a chance to chat live with her this Thursday, April 23rd. She will join Inc.’s Senior Editor Kris Frieswick for a live video interview. She’ll discuss what it takes to succeed as a young entrepreneur, the best marketing and digital strategy tips for modern businesses, and more. To ask questions before or during the chat, use the hashtag #IncLiveChat on Twitter or Facebook, or write them in the comments section below. We’re looking forward to you joining in on the conversation!

  • Shama Hyder, CEO of Marketing Zen, Named to Forbes 30 Under 30 List

    Just about everyone has a list of things they’d like to have accomplished by certain milestone ages. Maybe it’s starting a business, working their way up to a coveted position, writing a book, or achieving a certain net worth. By the time most people are 30, they have settled down and are actively working towards these goals. It’s not as common to see someone in their 20s single-mindedly pursuing a major goal – and even less common to see them achieve, and even surpass it. But that’s exactly what our CEO, Shama Hyder, has done. At 29, Shama has already been the successful CEO of The Marketing Zen Group for six years. Having started her business straight out of graduate school, she threw herself wholeheartedly into its development. She wrote a best-selling book about social media marketing in order to establish herself in the industry. She traveled the world giving speeches in order to make a name for herself and her company. She landed spots on local and national television shows in order to broaden her reach. And Marketing Zen grew 400% in its first year. So yeah, our CEO is pretty much the coolest. And we are not the…

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  • Marketing Zen’s Top Ten Most Popular Blog Posts of 2014

    Another year comes to a close today – but before the ball drops in Times Square, we wanted to bid adieu to 2014 by sharing the most popular digital marketing advice we dispensed this year. The following are the top ten most visited of this year’s Marketing Zen blog posts. 21 Common Questions About Social Media Marketing Answered Social media marketing took center stage this year with businesses searching for the most effective ways to spread the word about their products and services on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other social media platforms. The key to success in this arena? Relationship building rather than self promotion. A Blog’s Not Just a Blog: The Evolution of Content Marketing Content marketing is the new buzzword in the digital marketing industry, and with good cause – SEO, social media, email, and outreach all hinge on the creation of original, compelling, strategic content. Yet content marketing is still misunderstood and undervalued by many. We act as cheerleaders for content in this heartfelt post. But My Website Is Already Optimized: The Importance Of Ongoing SEO SEO is constantly evolving, and so marketers must constantly adapt their strategies in order to keep up. This blog…

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  • What You Don’t Know About Negative SEO CAN Hurt You

    The aim of this blog post is to educate our readers concerning the buzz on negative SEO, starting from what exactly it is, and the kind of threat it poses, to how to protect their websites from potential malicious activities. Attempting to hurt a website’s ranking on Google’s search engine result pages is known as negative SEO. Currently, several different methods are available through which a site’s ranking can be hurt. Using spam links is the most common way to hurt a site’s ranking, though several other malicious techniques have been discovered. Does It Work? Google uses an algorithm called the PageRank, which ranks all websites based on their search engine results. On April 24th, Google released an update for their PageRank algorithm, called Google Penguin. The update was intended to mitigate black hat SEO techniques, which included artificially increasing the ranks through different link schemes. The update reduces the rankings of particular websites involved in violating the webmaster guidelines set by Google. With this information, we are certain that websites involved in manipulative acts can be subject to penalty. But if an unscrupulous third party creates artificial links, it can have a similar effect on the innocent site’s rankings. Google, however,…

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  • The CMO’s Guide to 8 Vital Online Marketing KPIs

    General knowledge about web analytics and key performance indicators for digital marketing have made leaps and bounds since the start of online marketing, when people were only measuring the “hits” on a website. Many tools have been developed, such as Omniture and Google Analytics, which significantly simplify the process of digital marketing reporting for marketing professionals. Nowadays everyone is expected to have some knowledge and understanding of the basic web KPIs, including conversion rates and customer engagement. Over the last few years content marketing has taken the forefront in digital marketing tactics. But most marketers are still lagging behind when it comes to the measurement of the impact and effectiveness of their content strategy. So the question remains how a marketer can better understand the effectiveness of digital marketing, aside from measuring downloads. Here we have a comprehensive and definitive guide to KPIs and how they are used to measure your marketing initiatives. Outreach Capacity Geographic Location Regardless of the circumstances and different variables, understanding the readership and their geographic location is important in understanding your audience. Based on that, budgets and resources allotments will be much more effective. Google Analytics provides in depth details of such geographic information on…

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  • MZ Weekly CMO News Round-Up: NBA and GSMI

    Female CMOs: Women CMOs have been making significant progress lately. Although they only make up 19% of all CMOs, women have started making impacts in male dominated industries. For example, over the summer, the NBA hired Pamela El as their CMO. Despite including the WNBA, the NBA, as an organization, doesn’t always have the best standing with women. It seems that the league might be trying to remedy these wrongs with El’s hiring. Not that she doesn’t deserve it; she most certainly does. El served as the VP of financial brand marketing for Nationwide Insurance prior to landing her spot at the NBA. She likely had a hand in that catchy jingle that pops into one’s head after simply reading “Nationwide Insurance.” Stay focused on marketing moves that the NBA makes in the future, as they are in good hands with Pamela El. Events: From October 21 to October 23, GSMI will be hosting its Digital Marketing Strategies Summit at The Westin in San Diego, CA. The event is a great opportunity to learn more about digital optimization in marketing and fostering your company’s character online. Registration is still open on the Summit’s website. Marketing Tip: Marketing personalization has become…

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