10 Reasons NOT to do Social Media Marketing

Everybody always talks about why social media marketing is so important. I agree. But, I also think there are reasons against social media marketing. Here are 10 reasons NOT to partake in social media marketing. 1) You don’t have the basics right. Your business model is non-existent. (Call Joe). You don’t have a tested product. You don’t have a goal. Your website hasn’t been updated since 2002. Social media marketing comes last. 2) Your boss isn’t on board. I’ve seen this happen, and it never ends well.  No matter how much you LOVE social media and think it could turn your business around, it doesn’t matter unless your boss is on board. Even if you are able to get some traction, your boss will pull the plug if he or she wasn’t sold on the idea from the beginning. 3) Your employees aren’t on board. I sat through a wonderful lunch the other day where a boss was ready to make things happen with social media. His manager on the other hand was not. The manager was clearly too busy handling operations, and didn’t think he could handle one more of his boss’  ideas. If you think social media is…

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