• The Five Ws of a Successful Social Media Strategy

    One of the most common misconceptions about social media marketing is that it’s incredibly easy and effortless. After all, how hard could it be to send out a few tweets or post pictures and status updates? But while social media may take place in a casual, laid-back environment, using it as a successful marketing tool requires time, research, and careful planning. If you fail to plan, then you plan to fail. Social media marketing can be extremely effective, but having a comprehensive strategy in place is critical to giving your social media plan the direction and guidance it needs to succeed.  In journalism, writers use the Five Ws – who, what, when, where, and why – to cover all of the essential elements of a story and create a complete picture that provides all relevant information. The same Five Ws – with the addition of “How” – can also help you craft a complete and comprehensive strategy for your social media efforts. Why Articulate Your Goals First and foremost, you must be able to understand and communicate why you’re integrating social media into your marketing efforts. And no, “because everyone else is doing it” is not a good reason. What…

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  • How to Deal with Negative Reviews

    The beauty of social media is that people are now the media. When you leverage this fact correctly, it makes for an excellent social media strategy. But, what happens when someone says something negative – factual or not? Check out my guest post at Liz Strauss’ Successful Blog on how to deal with negative reviews – The Zen Way of Dealing with Negative Commentary Online.