The Art of Fascinating Readers…with Marketing Content

When was the last time you were completely uninterested in what someone had to say, felt no connection – at all – with their business or them personally… …but went ahead and gave them your money anyway? I’m guessing the answer is never, right? If you want people to buy from you, you have to connect with them. And the only way to do that is to grab their attention – and hold it. Now, let’s be honest – there are plenty of people out there promoting their businesses with blogs or podcasts or emails that are attention-grabbing – and interesting. So if you want to stand out from the competition and be the guy who makes the sale, you have to be more than just interesting – you have to be fascinating. In today’s blog post, I’ll show you how to be the most fascinating person in the room, so that people listen to what you have to say over anyone else, feel a stronger connection with you and your business, and end up feeling excited and lucky to be able to become your customers. When I was in junior high, I had this one teacher, Mrs. Eversole. She…

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