Social Media Optimization – 10 Important Factors for 2016

  From years of executing SEO and SEM campaigns, I am now more than ever seeing the parallels of  social media and SEO/SEM as well as how they all work together. Ten years ago, business owners thought their only option to improve their SEO was stuffing their meta tags and submitting their site to 1,000 search engines. Similar to SEO and SEM, business owners now realize it’s not enough to just plug the social media hole because they read in some business magazine it was needed. A new phrase has joined the lexicon of business buzz words, and rightfully so, showing a more sophisticated marketer: Social Media Optimization. You should not have a social media campaign for your business just because everyone else is doing. CEOs, marketers, entrepreneurs are now seeking solutions to optimizing their social media marketing campaigns. What do I mean by Social Media Optimization? I’m not Shama. I didn’t write the book on social media and I’m not a social media speaker. My name is Angela and although I have been blogging since 2001 and have been learning online marketing since 2005, my main area of expertise is SEM/SEO.  The reason I say this is I don’t…

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