4 Reasons To Include Yelp In Your Digital Marketing Strategy

This user review site can greatly influence your relationship with consumers. There are many different social platforms out there that businesses know they should be paying attention to in order to increase exposure and connect with their audience―Facebook, Twitter, LinkedIn, Google +, etc. However, one multi-dimensional social media site that often gets overlooked when crafting a company’s overall digital marketing strategy is Yelp. When most people think of Yelp, they simply think of user reviews. While this isn’t incorrect―Yelp has one of the highest volume of reviews and comments among other review sites―this site offers so much more than that for businesses who want to further their relationship with customers and grab the attention of a wider audience. In fact, more than 70% of buying decisions by consumers are now informed by online reviews. Given the fact that Yelp has over 60 million registered users and over 20 million reviews posted on the site, it is fair to say that Yelp remains a prevailing website for hosting these active consumers.  If these figures were not convincing enough, here are four more reasons why you should include Yelp in your overall digital marketing strategy. 1. Gathers Helpful Feedback Review sites such…

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