Dark Social: What It Is and How To Deal With It

The Dark Ages, the dark side of the moon, fear of the dark… What do all of these references to the dark have in common?…

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10 Ways to Amplify Your Brand Reach with Live Streaming

With the entrance of Facebook into the live streaming space with Facebook Live, live streaming has suddenly become mainstream. Despite the fact that live streaming…

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The Ultimate Guide to Digital Marketing for Product-Based Businesses

In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you…

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6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie…

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Shama TV: 3 Secrets to Perfecting Your Personal Brand

Think you don’t have a personal brand? Think again. This week, Shama discusses three key steps to taking charge of your personal brand. Scroll down for…

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Published on 10th Nov, 2015 in Marketing

Shama TV: Is Social Media Fake?

Shama TV: Is Social Media Fake?

Another week, another Shama TV post! This week, Shama discusses the recent controversy of Australian Instagram model Essena O’Neil, who’s come out strongly against social…

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4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

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The 5 Best Social Media Tools to Free Up 2 Hours a Day

Here at Marketing Zen, we are fortunate enough to be a virtual team. This means more or less that we all work from home, workspaces,…

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Creating Loyal Customers Via Social Media In 2015

Or: A man and his chicken, and why they’ll change how you think of promotion Today we are honored to bring you a guest post…

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The AntiSocial CEO: What’s At Stake

It’s no secret that more than a few CEOs are at best wary of social media. Dismissed as a fad or a marketing platform with…

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