12 Must-Have Social Media Skills for Every Digital Marketer

Every digital marketer knows how to post a Facebook update, filter an Instagram photo, and tweet an image. Most digital marketers know how to use…

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Everything You Need to Know About Digital PR

Before there was digital PR there was…well, PR. Publicists worked with print publications, TV stations, and radio stations to gain coverage for their clients and…

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Dark Social: What It Is and How To Deal With It

The Dark Ages, the dark side of the moon, fear of the dark… What do all of these references to the dark have in common?…

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5 Steps to Developing an Outstanding Brand Voice on Social Media

Your social media posts say a lot about your brand. But are they saying the right thing? Because social media has become such a vital…

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Go Ahead, Be A Show-Off: 7 Steps to Establishing Expertise on Quora

If you’ve read our blog for very long, then you’ll know that one of the most important elements of online marketing that we advocate is…

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5 Awesome Digital Marketing Strategies for Niche Businesses

While the internet has changed marketing for businesses of every shape and size, perhaps one of the most transformed over the past couple of decades…

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6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie…

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How To Market Your Business on Instagram – A Complete Guide

At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently…

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shAMA: Ask Me Anything: How to Amplify Your Social Media Results

In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social…

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Published on 10th Nov, 2015 in Marketing

Shama TV: Is Social Media Fake?

Shama TV: Is Social Media Fake?

Another week, another Shama TV post! This week, Shama discusses the recent controversy of Australian Instagram model Essena O’Neil, who’s come out strongly against social…

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