Important Social Media Lessons To Take From The Olympics

The 2012 Olympics can teach many businesses a thing or two about social media. It is no secret that the Olympics is one of the biggest sporting events―or simply one of the biggest events in general―across the entire world. Over the last week, billions of people from every place imaginable have been tuning in every night to watch their country compete for their chance to claim a gold medal and be awarded the title of best athlete in the world. However, apart from the intense sporting events and games that the Olympics are famous for, there is also no event that is more tailored to social networking and the internet than the 2012 games. In fact, many in the industry have dubbed the London 2012 Olympics as the “social Olympics,” simply because of the large role that social media is playing throughout the events. In fact, a recent USA Today story shared that there were more tweets about the London 2012 Olympics during a single day in July than there were during the entire 2008 Olympics. This is in large part due to both the national social efforts by sponsors, such as the official NBC Olympics page on Google+ or…

read more