It’s hard to believe that Pinterest is already 5 years young. Yes, young. The highly visual social media platform has made many exciting announcements for businesses over the past few months and has released some impressive numbers as a friendly reminder of how the platform continues to gain popularity year over year. Among these announcements are a few exciting advertising initiatives like promoted pins and buyable pins.
social media advertising
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Did you know 92% of marketers take advantage of Facebook advertising? Facebook advertising is not going away; in fact, it’s only becoming more powerful. The advertising dollars put towards this platform each year increased from $4.28 billion in 2012 to a projected $14.27 billion in 2015. We’ve had years of experience harnessing the potential of Facebook ad campaigns for our clients and have seen first hand the success that the perfect strategy can bring. We’ve learned what works and what doesn’t, which features to make full use of, and which to avoid. Today, we’re here to let you in on a few of our secrets. Check out these four features you can start using to boost your online marketing today. 1. Specific Retargeting Most advertisers are aware of Facebook’s audience pixels that are placed on the homepage of your website to track visitors. These pixels create custom audiences, allowing you to retarget visitors on your website through an ad. What most users don’t know is that you can zero in on these visitors even further. For example, you have the option to target visitors of specific pages on your website, visitors of certain pages but not others, and even visitors…