Why Personal Use of Smartphones Is Wrecking Your Business

Today, we here at Marketing Zen are excited to bring you a blog post from contributing author Barry Moltz, nationally recognized author, speaker, consultant, and entrepreneur. The smartphone is the silent killer in any business. It keeps many companies stuck in neutral and prevents them from truly soaring to their potential. Most companies don’t enforce rules for smartphones that are being used for personal reasons during work hours. In my “Unstuck” survey of 5,000 small business owners, fifty-five percent revealed they have an informal policy and if people don’t abuse it, they do not enforce it. Only three percent actually ban these devices from work. Twenty percent of owners just throw up their hands and answered “You mean there is a choice?” Many managers see people using these phones on the job, but have a difficult time figuring out what they are doing that is business related. They know that using smartphones keeps employees distracted from effectively doing their best work, but feel powerless to do anything about it. They don’t want to intrude into their employees’ personal lives and realize how attached most of them are to their phones. However, they can’t help feeling this activity does not allow…

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