• The 5 Best Social Media Tools to Free Up 2 Hours a Day

    Here at Marketing Zen, we are fortunate enough to be a virtual team. This means more or less that we all work from home, workspaces, cafes, or anywhere with Wi-Fi—and we love it. However, when you work from a remote location and don’t commute to an office, time tends to get away from you and you end up working long days (not on purpose). Our eyes are always peeled for new tools and apps to help us work more efficiently and of course, free up some time. Recently I did an interview with Media Shower where I shared some of my best advice on creating strategies that result in high engagement and ROI. These tools below won’t only help increase your engagement, but improve the quality of engagement, and your overall day-to-day efficiency. Buffer Buffer is a content scheduling and publishing app. Here at Marketing Zen, we favor Buffer when it comes to managing our personal LinkedIn presence. The tool is helping us grow our footprint on the B2B channel and draw more attention to our content, whether it’s Marketing Zen blog posts, trending articles, or current events in the marketing world. While most applications which allow you to schedule…

    read more

  • 6 Apps That Can Help Small Businesses Compete Against the Big(ger) Guys

    Guest post by Jim Belosic, CEO of ShortStack One of the most awesome things about being a small business owner today is the number of apps that are available to help make running a business so much easier than it was just a few years ago. It used to be really difficult for many small businesses to compete, especially in the online space. Back in the day, circa 2008 or so, if you wanted a cool website, you’d have to shell out thousands of dollars to hire a designer/programmer. An e-commerce site could cost six figures! Then you’d need a bookkeeper, a point-of-sale provider, an attorney, and the list goes on. Not any more. Today you can build a website for free using WordPress, you can get an LLC set up for a couple hundred bucks with LegalZoom and you can use QuickBooks for bookkeeping. If you have a good idea, and use the right tools, your chances of success are so much greater. My philosophy is that if someone has built an app that is going to make it easier for me to run my business, I’m going to use theirs rather than build my own. I don’t host…

    read more