• Marketing Stars Series: An Interview With Danny Wong

    In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are thrilled to have the opportunity to bring you our interview with Danny Wong of Shareaholic. Danny is a rock star in the content marketing space, and we are honored that he agreed to answer a few questions for us .   1.  Danny, for the readers who don’t know you, could you please tell us a little bit about what it is you do, and why you’re passionate about it? As the Marketing Manager at Shareaholic, I wear a number of different hats. Primarily, I edit and manage our blog, where we publish articles about content marketing, traffic acquisition and noteworthy traffic trends. I also work with journalists and bloggers to create buzz around our announcements as long as our *news* actually has industry-wide implications rather than simply news that only impacts our business. I love what I do because I actually…

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  • MZ Weekly News Round-Up: WhatsApp, Bing on Grammar, LinkedIn Layouts and more!

    What has been happening in the marketing world this week? Let The Marketing Zen Group fill you in on the latest and greatest of online marketing news in our MZ Weekly News Round-Up, published every Friday! Social Media: Facebook’s purchase of the popular mobile messaging startup WhatsApp for a mind-blowing 16 billion US Dollars has dominated the news in social media. This tops what Facebook had bid on Snapchat last year by over 13 billion dollars. WhatsApp’s growth has by far exceeded that of every other social network to date. Referring to WhatsApp’s soaring growth, Facebook CEO Mark Zuckerberg said on a conference call, “No one in the history of the world has done anything like that.” While Facebook and WhatsApp have not released future plans as to what the buy could mean for social media, our CEO Shama Kabani took to Facebook with this quote: “Facebook + WhatsApp = FaceApp – the next in mobile chat. Please note time and date.” For now, both companies will keep their own headquarters and not intermingle staff. LinkedIn made headlines by opening up their publishing platform to 25,000 members, and soon will expand to everyone else on the network. This is great…

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