shAMA: Ask Me Anything: How to Amplify Your Social Media Results

In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social media, and why it’s so important to create great content. For a transcript, scroll on down. Hey Zen Nation, Shama here! Welcome to another episode of Ask Me Anything, where you ask your burning questions and I do my best to answer all of them. Our first question comes from Aragon on Facebook – nice name! “What can be other good online marketing options other than social media, like Facebook, Twitter, etc. or spamming someone’s email?” So Aragon, boy, do I have news for you. One: if you’re doing email marketing you never have to spam anyone. You know, the olden days of buying lists and doing that, those practices are really coming to an end fast. What you want to do, though, is build up a permission-based email list. And it all starts with a good value, or something you can give in exchange for an email address, right. Whether you’re offering a piece of content, a webinar, a reported podcast, a guide to something – you want to make sure it is a…

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